Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Mesmerize |
| SKU | HGSW 6544 |
| Hex | #5D657B |
| RGB | 93, 101, 123 |
| HSL | 224°, 14%, 42% |
| LRV | 13 |
| Undertone | blue / cool |
| Family | Gray |
About HGTV Home by Sherwin-Williams Mesmerize
With an LRV of 13, Mesmerize is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mesmerize works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Dutch Boy
Benjamin Moore
Dunn-Edwards
Clare
Behr
PPG / Glidden
Kompozit
C2 Paint
Diamond Vogel
Farrow & Ball
Valspar
Backdrop
Magnolia Home
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Mesmerize within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5D657B in HSL space. Pair Mesmerize with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Mesmerize Equivalents at Other Brands
Matching Mesmerize from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 6544 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mesmerize
The closest Sherwin-Williams equivalent of Mesmerize is Mesmerize (SW 6544). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 13 vs 13). If Sherwin-Williams is your counter, order Mesmerize and you'll get the same color. See the full Mesmerize swatch →
Dutch Boy Equivalent of Mesmerize
The closest Dutch Boy equivalent of Mesmerize is Sweet Blueberry (342-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 13 vs 13). If Dutch Boy is your counter, order Sweet Blueberry and you'll get the same color. See the full Sweet Blueberry swatch →
Benjamin Moore Equivalent of Mesmerize
Benjamin Moore's nearest match is Blue Gaspe (1435), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 14 vs 13) and carries a cool blue undertone, so it substitutes for Mesmerize without repainting risk. See the full Blue Gaspe swatch →
Clare Equivalent of Mesmerize
At Clare, the closest color to Mesmerize is Blue'd Up (PNT100-MD-57) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue'd Up swatch →
Dunn-Edwards Equivalent of Mesmerize
Dunn-Edwards has no exact twin of Mesmerize. The nearest is Purple Daze (DE5929) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Purple Daze swatch →
PPG / Glidden Equivalent of Mesmerize
PPG / Glidden has no exact twin of Mesmerize. The nearest is Blue Zephyr (PPG1042-6) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Blue Zephyr swatch →
Behr Equivalent of Mesmerize
Behr has no exact twin of Mesmerize. The nearest is Twilight Dusk (PMD-44) at ΔE 4.42 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Twilight Dusk swatch →
Valspar Equivalent of Mesmerize
Valspar doesn't make a true equivalent of Mesmerize — the nearest deck color, Twinkle, Twinkle (V111-5), is clearly different (ΔE 5.6). For an exact match, any Valspar retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Twinkle, Twinkle swatch →
Kompozit Equivalent of Mesmerize
Kompozit doesn't make a true equivalent of Mesmerize — the nearest deck color, Grapes of Wrath (1284), is clearly different (ΔE 5.78). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Grapes of Wrath swatch →
Diamond Vogel Equivalent of Mesmerize
Diamond Vogel doesn't make a true equivalent of Mesmerize — the nearest deck color, Thunderstorm (0514), is clearly different (ΔE 6.34). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Thunderstorm swatch →
C2 Paint Equivalent of Mesmerize
C2 Paint doesn't make a true equivalent of Mesmerize — the nearest deck color, Shale (C2-982), is clearly different (ΔE 7.23). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Shale swatch →
Backdrop Equivalent of Mesmerize
Backdrop doesn't make a true equivalent of Mesmerize — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 7.45). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Mom Jeans swatch →
Magnolia Home Equivalent of Mesmerize
Magnolia Home doesn't make a true equivalent of Mesmerize — the nearest deck color, Texas Storm (JG-142), is clearly different (ΔE 7.73). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Texas Storm swatch →
Farrow & Ball Equivalent of Mesmerize
Farrow & Ball doesn't make a true equivalent of Mesmerize — the nearest deck color, Inchyra Blue (NO. 289), is clearly different (ΔE 12.23). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6544 instead. See the full Inchyra Blue swatch →