Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Loveable |
| SKU | HGSW 6590 |
| Hex | #F0C1C6 |
| RGB | 240, 193, 198 |
| HSL | 354°, 61%, 85% |
| LRV | 61 |
| Undertone | red / warm |
| Family | Pink |
About HGTV Home by Sherwin-Williams Loveable
At LRV 61, Loveable is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Loveable is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Benjamin Moore
Behr
Kompozit
Dutch Boy
PPG / Glidden
Valspar
Farrow & Ball
C2 Paint
Clare
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Loveable within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F0C1C6 in HSL space. Pair Loveable with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Loveable Equivalents at Other Brands
Matching Loveable from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 6590 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Loveable
The closest Sherwin-Williams equivalent of Loveable is Loveable (SW 6590). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 61 vs 61). If Sherwin-Williams is your counter, order Loveable and you'll get the same color. See the full Loveable swatch →
Dunn-Edwards Equivalent of Loveable
Dunn-Edwards's nearest match is Rose Reminder (DE5093), visually identical in normal room light (ΔE 1.24). It runs slightly darker (LRV 56 vs 61) and carries a warm red undertone, so it substitutes for Loveable without repainting risk. See the full Rose Reminder swatch →
Diamond Vogel Equivalent of Loveable
Diamond Vogel's nearest match is Petals Unfolding (1092), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 60 vs 61) and carries a warm red undertone, so it substitutes for Loveable without repainting risk. See the full Petals Unfolding swatch →
Benjamin Moore Equivalent of Loveable
Benjamin Moore's nearest match is Bed of Roses (1318), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 62 vs 61) and carries a warm red undertone, so it substitutes for Loveable without repainting risk. See the full Bed of Roses swatch →
Behr Equivalent of Loveable
Behr's nearest match is Everblooming (M190-2), visually identical in normal room light (ΔE 1.6). It runs slightly lighter (LRV 63 vs 61) and carries a warm red undertone, so it substitutes for Loveable without repainting risk. See the full Everblooming swatch →
Valspar Equivalent of Loveable
Valspar's nearest match is Tulip Petal (2001-4B), visually identical in normal room light (ΔE 1.91). It runs slightly darker (LRV 57.9 vs 61) and carries a warm red undertone, so it substitutes for Loveable without repainting risk. See the full Tulip Petal swatch →
Kompozit Equivalent of Loveable
At Kompozit, the closest color to Loveable is Pale Petunia (1097) — very close at ΔE 2.2, though not an exact twin. It sits at the same lightness (LRV 62 vs 61) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pale Petunia swatch →
Farrow & Ball Equivalent of Loveable
At Farrow & Ball, the closest color to Loveable is Nancy's Blushes (NO. 278) — very close at ΔE 2.63, though not an exact twin. It runs noticeably darker (LRV 54 vs 61) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Nancy's Blushes swatch →
PPG / Glidden Equivalent of Loveable
At PPG / Glidden, the closest color to Loveable is Silver Strawberry (PPG1187-3) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 61 vs 61) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Silver Strawberry swatch →
Dutch Boy Equivalent of Loveable
At Dutch Boy, the closest color to Loveable is Vintage Glass (202-3DB) — very close at ΔE 2.75, though not an exact twin. It runs slightly darker (LRV 58 vs 61) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage Glass swatch →
C2 Paint Equivalent of Loveable
C2 Paint has no exact twin of Loveable. The nearest is Cochin Shell (BD51) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 59 vs 61). Compare large swatches before substituting. See the full Cochin Shell swatch →
Clare Equivalent of Loveable
Clare doesn't make a true equivalent of Loveable — the nearest deck color, Rosé Season (PNT100-LT-27), is clearly different (ΔE 6.32). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6590 instead. See the full Rosé Season swatch →
Magnolia Home Equivalent of Loveable
Magnolia Home doesn't make a true equivalent of Loveable — the nearest deck color, Cabbage Rose (JG-26), is clearly different (ΔE 7.51). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6590 instead. See the full Cabbage Rose swatch →
Backdrop Equivalent of Loveable
Backdrop doesn't make a true equivalent of Loveable — the nearest deck color, Boy Meets Girl (BD-BG), is clearly different (ΔE 8.64). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6590 instead. See the full Boy Meets Girl swatch →