Color guide · HGTV Home by Sherwin-Williams · Gray

Latitude

HGSW 1446 · #BEC1C3 · LRV 53 · neutral with no strong undertone

HGSW 1446 · #BEC1C3 · LRV 53 — neutral with no strong undertone, light — bounces daylight without going clinical.

LatitudeHGTV Home by Sherwin-Williams · HGSW 1446
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Latitude
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 1446 · #BEC1C3
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 1446 · all HGTV Home by Sherwin-Williams grays
LRV53Light — bounces daylight without going clinical.
Undertoneneutral with no strong undertone
FamilyGray
Hex · RGB · HSL#BEC1C3 · 190, 193, 195 · 204°, 4%, 75%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Stardew43
  2. 2Quietude48
  3. 3Latitude53
  4. 4Sea Salt63
  5. 5Wickham Gray68
Undertone and depth

What Color Is Latitude, Really?

Latitude reads as a neutral with no strong undertone — light — bounces daylight without going clinical. The notes below cover how HGTV Home by Sherwin-Williams HGSW 1446 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Latitude

Latitude is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.

Light by light

How Lighting Changes Latitude

At LRV 53, Latitude is a light color that bounces daylight around a room without tipping into stark white. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.

Test it in your light, not a showroom's

Most complaints about Latitude are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 1446 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Latitude within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Latitude · 11.6 : 1 · passes AA and AAAWhite text on Latitude · 1.8 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #BEC1C3 in HSL space. Pair Latitude with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#BEC1C3 + #C3C0BE
TRIADIC
#BEC1C3 · #C3BEC1 · #C1C3BE
ANALOGOUS
#BEC3C3 · #BEC1C3 · #BEBFC3

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Jessica Williams

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