Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Hearts Content |
| SKU | HGSW 1023 |
| Hex | #A2566F |
| RGB | 162, 86, 111 |
| HSL | 340°, 31%, 49% |
| LRV | 15 |
| Undertone | red / warm |
| Family | Red |
About HGTV Home by Sherwin-Williams Hearts Content
With an LRV of 15, Hearts Content is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Hearts Content works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Dutch Boy
Benjamin Moore
Valspar
PPG / Glidden
Dunn-Edwards
C2 Paint
Diamond Vogel
Kompozit
Farrow & Ball
Clare
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Hearts Content within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A2566F in HSL space. Pair Hearts Content with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Hearts Content Equivalents at Other Brands
Matching Hearts Content from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 1023 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Hearts Content
The closest Sherwin-Williams equivalent of Hearts Content is Ruby Shade (SW 6572). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If Sherwin-Williams is your counter, order Ruby Shade and you'll get the same color. See the full Ruby Shade swatch →
Behr Equivalent of Hearts Content
Behr's nearest match is Vermilion (S150-5), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Hearts Content without repainting risk. See the full Vermilion swatch →
Dutch Boy Equivalent of Hearts Content
Dutch Boy's nearest match is Artesian Plum (201-6DB), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Hearts Content without repainting risk. See the full Artesian Plum swatch →
Benjamin Moore Equivalent of Hearts Content
At Benjamin Moore, the closest color to Hearts Content is Fashion Rose (1356) — very close at ΔE 2.07, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fashion Rose swatch →
Valspar Equivalent of Hearts Content
At Valspar, the closest color to Hearts Content is Vive l'amour (V041-5) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 14.2 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Vive l'amour swatch →
PPG / Glidden Equivalent of Hearts Content
At PPG / Glidden, the closest color to Hearts Content is Heart's Content (PPG1050-6) — very close at ΔE 2.4, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Heart's Content swatch →
Dunn-Edwards Equivalent of Hearts Content
At Dunn-Edwards, the closest color to Hearts Content is Rosewine (DE5019) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rosewine swatch →
C2 Paint Equivalent of Hearts Content
C2 Paint has no exact twin of Hearts Content. The nearest is Bombay (C2-524) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 15). Compare large swatches before substituting. See the full Bombay swatch →
Diamond Vogel Equivalent of Hearts Content
Diamond Vogel doesn't make a true equivalent of Hearts Content — the nearest deck color, Punky Pink (1129), is clearly different (ΔE 5.93). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1023 instead. See the full Punky Pink swatch →
Kompozit Equivalent of Hearts Content
Kompozit doesn't make a true equivalent of Hearts Content — the nearest deck color, Immortality (1172), is clearly different (ΔE 6.59). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1023 instead. See the full Immortality swatch →
Clare Equivalent of Hearts Content
Clare doesn't make a true equivalent of Hearts Content — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 9.88). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1023 instead. See the full Big Apple swatch →
Magnolia Home Equivalent of Hearts Content
Magnolia Home doesn't make a true equivalent of Hearts Content — the nearest deck color, Vine Ripened Tomato (JG-25), is clearly different (ΔE 12.16). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1023 instead. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Hearts Content
Farrow & Ball doesn't make a true equivalent of Hearts Content — the nearest deck color, Terre D'Egypte (NO. 247), is clearly different (ΔE 13.12). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1023 instead. See the full Terre D'Egypte swatch →
Backdrop Equivalent of Hearts Content
Backdrop doesn't make a true equivalent of Hearts Content — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 16.57). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 1023 instead. See the full Bahaus swatch →