Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Handsome Plum |
| SKU | HGSW 3404 |
| Hex | #9D9093 |
| RGB | 157, 144, 147 |
| HSL | 346°, 6%, 59% |
| LRV | 29 |
| Undertone | warm red tone |
| Family | Gray |
About HGTV Home by Sherwin-Williams Handsome Plum
Handsome Plum sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Handsome Plum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
Portola Paints
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Handsome Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9D9093 in HSL space. Pair Handsome Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Handsome Plum Equivalents at Other Brands
Matching Handsome Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3404 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Handsome Plum
The closest Sherwin-Williams equivalent of Handsome Plum is Autumn Orchid (SW 9157). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 29 vs 29). If Sherwin-Williams is your counter, order Autumn Orchid and you'll get the same color. See the full Autumn Orchid swatch →
Behr Equivalent of Handsome Plum
At Behr, the closest color to Handsome Plum is Tribeca (MQ1-40) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tribeca swatch →
Benjamin Moore Equivalent of Handsome Plum
Benjamin Moore's nearest match is Mauve Blush (2115-40), visually identical in normal room light (ΔE 1.5). It runs slightly lighter (LRV 31 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Mauve Blush swatch →
Valspar Equivalent of Handsome Plum
At Valspar, the closest color to Handsome Plum is Storm Rolling In (8004-1D) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Storm Rolling In swatch →
PPG / Glidden Equivalent of Handsome Plum
PPG / Glidden's nearest match is Gray Violet (PPG1014-5), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 28 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Gray Violet swatch →
Glidden Equivalent of Handsome Plum
Glidden's nearest match is Gray Violet (PPG1014-5), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 28 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Gray Violet swatch →
Dutch Boy Equivalent of Handsome Plum
Dutch Boy's nearest match is Silvered Purple (446-4DB), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 29 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Silvered Purple swatch →
Dunn-Edwards Equivalent of Handsome Plum
Dunn-Edwards's nearest match is Ashen Plum (DE6396), visually identical in normal room light (ΔE 1.08). It runs slightly darker (LRV 27 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Ashen Plum swatch →
Magnolia Home Equivalent of Handsome Plum
Magnolia Home has no exact twin of Handsome Plum. The nearest is Homebody (JG-136) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 29). Compare large swatches before substituting. See the full Homebody swatch →
Hirshfield's Equivalent of Handsome Plum
Hirshfield's has no exact twin of Handsome Plum. The nearest is Sparrow (0554) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 32 vs 29). Compare large swatches before substituting. See the full Sparrow swatch →
Rodda Equivalent of Handsome Plum
At Rodda, the closest color to Handsome Plum is Reimagined (R116) — very close at ΔE 3.4, though not an exact twin. It runs slightly darker (LRV 27 vs 29) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Reimagined swatch →
Portola Paints Equivalent of Handsome Plum
At Portola Paints, the closest color to Handsome Plum is Voodoo (VOODOO) — very close at ΔE 3.47, though not an exact twin. It runs slightly darker (LRV 26 vs 29) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Voodoo swatch →
Kompozit Equivalent of Handsome Plum
Kompozit has no exact twin of Handsome Plum. The nearest is Sparrow (0554) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 29). Compare large swatches before substituting. See the full Sparrow swatch →