Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Handsome Plum |
| SKU | HGSW 3404 |
| Hex | #9D9093 |
| RGB | 157, 144, 147 |
| HSL | 346°, 6%, 59% |
| LRV | 29 |
| Undertone | red / warm |
| Family | Gray |
About HGTV Home by Sherwin-Williams Handsome Plum
Handsome Plum sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Handsome Plum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Dunn-Edwards
Behr
Benjamin Moore
PPG / Glidden
Dutch Boy
Valspar
Kompozit
Diamond Vogel
Magnolia Home
Farrow & Ball
Clare
C2 Paint
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Handsome Plum within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9D9093 in HSL space. Pair Handsome Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Handsome Plum Equivalents at Other Brands
Matching Handsome Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3404 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Handsome Plum
The closest Sherwin-Williams equivalent of Handsome Plum is Autumn Orchid (SW 9157). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 29 vs 29). If Sherwin-Williams is your counter, order Autumn Orchid and you'll get the same color. See the full Autumn Orchid swatch →
Dunn-Edwards Equivalent of Handsome Plum
Dunn-Edwards's nearest match is Ashen Plum (DE6396), visually identical in normal room light (ΔE 1.08). It runs slightly darker (LRV 27 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Ashen Plum swatch →
Benjamin Moore Equivalent of Handsome Plum
Benjamin Moore's nearest match is Mauve Blush (2115-40), visually identical in normal room light (ΔE 1.5). It runs slightly lighter (LRV 31 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Mauve Blush swatch →
PPG / Glidden Equivalent of Handsome Plum
PPG / Glidden's nearest match is Gray Violet (PPG1014-5), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 28 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Gray Violet swatch →
Dutch Boy Equivalent of Handsome Plum
Dutch Boy's nearest match is Silvered Purple (446-4DB), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 29 vs 29) and carries a warm red undertone, so it substitutes for Handsome Plum without repainting risk. See the full Silvered Purple swatch →
Valspar Equivalent of Handsome Plum
At Valspar, the closest color to Handsome Plum is Storm Rolling In (8004-1D) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Storm Rolling In swatch →
Behr Equivalent of Handsome Plum
At Behr, the closest color to Handsome Plum is Tribeca (MQ1-40) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tribeca swatch →
Kompozit Equivalent of Handsome Plum
Kompozit has no exact twin of Handsome Plum. The nearest is Sparrow (0554) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 29). Compare large swatches before substituting. See the full Sparrow swatch →
Magnolia Home Equivalent of Handsome Plum
Magnolia Home has no exact twin of Handsome Plum. The nearest is Homebody (JG-136) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 29). Compare large swatches before substituting. See the full Homebody swatch →
Farrow & Ball Equivalent of Handsome Plum
Farrow & Ball doesn't make a true equivalent of Handsome Plum — the nearest deck color, Charleston Gray (NO. 243), is clearly different (ΔE 7.08). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3404 instead. See the full Charleston Gray swatch →
Diamond Vogel Equivalent of Handsome Plum
Diamond Vogel doesn't make a true equivalent of Handsome Plum — the nearest deck color, Sultry Castle (0562), is clearly different (ΔE 7.44). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3404 instead. See the full Sultry Castle swatch →
C2 Paint Equivalent of Handsome Plum
C2 Paint doesn't make a true equivalent of Handsome Plum — the nearest deck color, Fusion (C2-795), is clearly different (ΔE 7.67). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3404 instead. See the full Fusion swatch →
Clare Equivalent of Handsome Plum
Clare doesn't make a true equivalent of Handsome Plum — the nearest deck color, Shade (PNT100-MD-14), is clearly different (ΔE 9.93). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3404 instead. See the full Shade swatch →
Backdrop Equivalent of Handsome Plum
Backdrop doesn't make a true equivalent of Handsome Plum — the nearest deck color, Anita (BD-AN), is clearly different (ΔE 10.76). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3404 instead. See the full Anita swatch →