Color spec
| Brand | Glidden |
| Name | Soft Traditional Blue |
| SKU | 70BG 41/076 |
| Hex | #9FAFBA |
| RGB | 159, 175, 186 |
| HSL | 204°, 16%, 68% |
| LRV | 41 |
| Undertone | blue / cool |
| Family | Gray |
About Glidden Soft Traditional Blue
Soft Traditional Blue sits in the mid-range at LRV 41, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Soft Traditional Blue is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Soft Traditional Blue within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9FAFBA in HSL space. Pair Soft Traditional Blue with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Soft Traditional Blue Equivalents at Other Brands
Matching Soft Traditional Blue from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 70BG 41/076 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Soft Traditional Blue
At Sherwin-Williams, the closest color to Soft Traditional Blue is Dockside Blue (SW 7601) — very close at ΔE 2.01, though not an exact twin. It runs slightly lighter (LRV 43 vs 41) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Dockside Blue swatch →
Behr Equivalent of Soft Traditional Blue
At Behr, the closest color to Soft Traditional Blue is Power Gray (N530-4) — very close at ΔE 2.21, though not an exact twin. It sits at the same lightness (LRV 41 vs 41) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Power Gray swatch →
Benjamin Moore Equivalent of Soft Traditional Blue
The closest Benjamin Moore equivalent of Soft Traditional Blue is Little Falls (1621). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 41 vs 41). If Benjamin Moore is your counter, order Little Falls and you'll get the same color. See the full Little Falls swatch →
Valspar Equivalent of Soft Traditional Blue
Valspar's nearest match is Hibernate (8004-41C), visually identical in normal room light (ΔE 1.06). It runs slightly lighter (LRV 43 vs 41) and carries a cool blue undertone, so it substitutes for Soft Traditional Blue without repainting risk. See the full Hibernate swatch →
PPG / Glidden Equivalent of Soft Traditional Blue
The closest PPG / Glidden equivalent of Soft Traditional Blue is How Handsome (1040-4). At ΔE 0.75 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 41 vs 41). If PPG / Glidden is your counter, order How Handsome and you'll get the same color. See the full How Handsome swatch →
Dutch Boy Equivalent of Soft Traditional Blue
The closest Dutch Boy equivalent of Soft Traditional Blue is Fogged In (433-3DB). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 41 vs 41). If Dutch Boy is your counter, order Fogged In and you'll get the same color. See the full Fogged In swatch →
HGTV Home by Sherwin-Williams Equivalent of Soft Traditional Blue
HGTV Home by Sherwin-Williams has no exact twin of Soft Traditional Blue. The nearest is Interesting Aqua (HGSW 3305) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 41 vs 41). Compare large swatches before substituting. See the full Interesting Aqua swatch →
Dunn-Edwards Equivalent of Soft Traditional Blue
Dunn-Edwards's nearest match is Irogon Blue (DEC796), visually identical in normal room light (ΔE 1.22). It runs slightly darker (LRV 37 vs 41) and carries a cool blue undertone, so it substitutes for Soft Traditional Blue without repainting risk. See the full Irogon Blue swatch →
Magnolia Home Equivalent of Soft Traditional Blue
Magnolia Home doesn't make a true equivalent of Soft Traditional Blue — the nearest deck color, Tranquil Waters (JG-162), is clearly different (ΔE 7.22). For an exact match, any Magnolia Home retailer can custom-tint Glidden 70BG 41/076 instead. See the full Tranquil Waters swatch →
Farrow & Ball Equivalent of Soft Traditional Blue
Farrow & Ball doesn't make a true equivalent of Soft Traditional Blue — the nearest deck color, Dix Blue (NO. 82), is clearly different (ΔE 9.11). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 70BG 41/076 instead. See the full Dix Blue swatch →
Diamond Vogel Equivalent of Soft Traditional Blue
Diamond Vogel's nearest match is Chicago Skyline (0631), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 42 vs 41) and carries a cool blue undertone, so it substitutes for Soft Traditional Blue without repainting risk. See the full Chicago Skyline swatch →
Hirshfield's Equivalent of Soft Traditional Blue
The closest Hirshfield's equivalent of Soft Traditional Blue is In the Blue (0504). At ΔE 0.78 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly lighter (LRV 43 vs 41). If Hirshfield's is your counter, order In the Blue and you'll get the same color. See the full In the Blue swatch →
Rodda Equivalent of Soft Traditional Blue
The closest Rodda equivalent of Soft Traditional Blue is Sheer Clouds (R087). At ΔE 0.75 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 42 vs 41). If Rodda is your counter, order Sheer Clouds and you'll get the same color. See the full Sheer Clouds swatch →
C2 Paint Equivalent of Soft Traditional Blue
C2 Paint's nearest match is Argyle (C2-751), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 42 vs 41) and carries a cool blue undertone, so it substitutes for Soft Traditional Blue without repainting risk. See the full Argyle swatch →
Clare Equivalent of Soft Traditional Blue
Clare doesn't make a true equivalent of Soft Traditional Blue — the nearest deck color, Make Waves (PNT100-MD-43), is clearly different (ΔE 8.95). For an exact match, any Clare retailer can custom-tint Glidden 70BG 41/076 instead. See the full Make Waves swatch →
Portola Paints Equivalent of Soft Traditional Blue
Portola Paints doesn't make a true equivalent of Soft Traditional Blue — the nearest deck color, Aberdeen (ABERDEEN), is clearly different (ΔE 11.23). For an exact match, any Portola Paints retailer can custom-tint Glidden 70BG 41/076 instead. See the full Aberdeen swatch →
Annie Sloan Equivalent of Soft Traditional Blue
Annie Sloan doesn't make a true equivalent of Soft Traditional Blue — the nearest deck color, Duck Egg Blue (DUCK EGG BLUE), is clearly different (ΔE 12.74). For an exact match, any Annie Sloan retailer can custom-tint Glidden 70BG 41/076 instead. See the full Duck Egg Blue swatch →
Backdrop Equivalent of Soft Traditional Blue
At Backdrop, the closest color to Soft Traditional Blue is Underdog (BD-UD) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 41 vs 41) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Underdog swatch →
Rust-Oleum Equivalent of Soft Traditional Blue
Rust-Oleum doesn't make a true equivalent of Soft Traditional Blue — the nearest deck color, Blue Harbor (371675), is clearly different (ΔE 8.08). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 70BG 41/076 instead. See the full Blue Harbor swatch →
Kompozit Equivalent of Soft Traditional Blue
The closest Kompozit equivalent of Soft Traditional Blue is In the Blue (0504). At ΔE 0.78 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 42 vs 41). If Kompozit is your counter, order In the Blue and you'll get the same color. See the full In the Blue swatch →