Soft Traditional Blue
70BG 41/076 · #9FAFBA · LRV 41 — cool blue tone, mid-tone — versatile but shifts visibly with light.
- 1Pewter Green12
- 2Retreat21
- 3Soft Traditional Blue41
- 4Upward57
- 5Sea Salt63
What Color Is Soft Traditional Blue, Really?
Soft Traditional Blue reads as a cool blue tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Glidden 70BG 41/076 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Soft Traditional Blue
Soft Traditional Blue is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
How Lighting Changes Soft Traditional Blue
Soft Traditional Blue sits in the mid-range at LRV 41, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Soft Traditional Blue are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Glidden 70BG 41/076 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Dockside BlueSW 7601 · Sherwin-Williams | 2.0 | 43 | Color page → |
| Behr | Rainy SidewalkHDC-CT-24 · Behr | 1.7 | 42 | Color page → |
| Benjamin Moore | Little Falls1621 · Benjamin Moore | 0.7 | 41 | Color page → |
| Valspar | Hibernate8004-41C · Valspar | 1.1 | 43 | Color page → |
| PPG / Glidden | How Handsome1040-4 · PPG / Glidden | 0.8 | 41 | Color page → |
| Dutch Boy | Fogged In433-3DB · Dutch Boy | 1.0 | 41 | Color page → |
Similar Glidden Colors
The nearest shades to Soft Traditional Blue within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #9FAFBA in HSL space. Pair Soft Traditional Blue with one accent and one neutral — the swatches below are starting points, not final picks.
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