Color spec
| Brand | Glidden |
| Name | Soft Mulberry Mauve |
| SKU | 70RR 43/104 |
| Hex | #C7A8AE |
| RGB | 199, 168, 174 |
| HSL | 348°, 22%, 72% |
| LRV | 43 |
| Undertone | red / warm |
| Family | Pink |
About Glidden Soft Mulberry Mauve
Soft Mulberry Mauve sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Soft Mulberry Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Soft Mulberry Mauve within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C7A8AE in HSL space. Pair Soft Mulberry Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Soft Mulberry Mauve Equivalents at Other Brands
Matching Soft Mulberry Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 70RR 43/104 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Soft Mulberry Mauve
Sherwin-Williams doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Insightful Rose (SW 6023), is clearly different (ΔE 5.8). For an exact match, any Sherwin-Williams retailer can custom-tint Glidden 70RR 43/104 instead. See the full Insightful Rose swatch →
Behr Equivalent of Soft Mulberry Mauve
Behr's nearest match is Dutchess Dawn (MQ1-04), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 43 vs 43) and carries a warm red undertone, so it substitutes for Soft Mulberry Mauve without repainting risk. See the full Dutchess Dawn swatch →
Benjamin Moore Equivalent of Soft Mulberry Mauve
Benjamin Moore has no exact twin of Soft Mulberry Mauve. The nearest is Rose Bisque (2102-50) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 44 vs 43). Compare large swatches before substituting. See the full Rose Bisque swatch →
Valspar Equivalent of Soft Mulberry Mauve
At Valspar, the closest color to Soft Mulberry Mauve is Sugarplum Dance (1006-6A) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 42.6 vs 43) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sugarplum Dance swatch →
PPG / Glidden Equivalent of Soft Mulberry Mauve
At PPG / Glidden, the closest color to Soft Mulberry Mauve is Lighthearted Rose (PPG1049-4) — very close at ΔE 2.09, though not an exact twin. It runs slightly darker (LRV 41 vs 43) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lighthearted Rose swatch →
Dutch Boy Equivalent of Soft Mulberry Mauve
At Dutch Boy, the closest color to Soft Mulberry Mauve is Mauvey Wauvey (201-3DB) — very close at ΔE 2.15, though not an exact twin. It runs slightly lighter (LRV 45 vs 43) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mauvey Wauvey swatch →
HGTV Home by Sherwin-Williams Equivalent of Soft Mulberry Mauve
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Sweetened Plum (HGSW 3016), is clearly different (ΔE 5.8). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 70RR 43/104 instead. See the full Sweetened Plum swatch →
Dunn-Edwards Equivalent of Soft Mulberry Mauve
Dunn-Edwards doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Wispy Mauve (DE6045), is clearly different (ΔE 5.41). For an exact match, any Dunn-Edwards retailer can custom-tint Glidden 70RR 43/104 instead. See the full Wispy Mauve swatch →
Magnolia Home Equivalent of Soft Mulberry Mauve
Magnolia Home doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Rosy Pink (JG-154), is clearly different (ΔE 10.34). For an exact match, any Magnolia Home retailer can custom-tint Glidden 70RR 43/104 instead. See the full Rosy Pink swatch →
Farrow & Ball Equivalent of Soft Mulberry Mauve
Farrow & Ball's nearest match is Cinder Rose (NO. 246), visually identical in normal room light (ΔE 1.74). It runs slightly darker (LRV 40 vs 43) and carries a warm red undertone, so it substitutes for Soft Mulberry Mauve without repainting risk. See the full Cinder Rose swatch →
Diamond Vogel Equivalent of Soft Mulberry Mauve
At Diamond Vogel, the closest color to Soft Mulberry Mauve is Lady Flower (0112) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 44 vs 43) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lady Flower swatch →
Hirshfield's Equivalent of Soft Mulberry Mauve
At Hirshfield's, the closest color to Soft Mulberry Mauve is Desireé (1219) — very close at ΔE 3.44, though not an exact twin. It runs slightly lighter (LRV 46 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Desireé swatch →
Rodda Equivalent of Soft Mulberry Mauve
Rodda doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Kind Kiss (R122), is clearly different (ΔE 6.58). For an exact match, any Rodda retailer can custom-tint Glidden 70RR 43/104 instead. See the full Kind Kiss swatch →
C2 Paint Equivalent of Soft Mulberry Mauve
C2 Paint doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Tailored (C2-958), is clearly different (ΔE 13.58). For an exact match, any C2 Paint retailer can custom-tint Glidden 70RR 43/104 instead. See the full Tailored swatch →
Clare Equivalent of Soft Mulberry Mauve
Clare doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Subrosa (PNT100-MD-76), is clearly different (ΔE 8.75). For an exact match, any Clare retailer can custom-tint Glidden 70RR 43/104 instead. See the full Subrosa swatch →
Portola Paints Equivalent of Soft Mulberry Mauve
Portola Paints doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Simmer Down (SIMMER DOWN), is clearly different (ΔE 9.33). For an exact match, any Portola Paints retailer can custom-tint Glidden 70RR 43/104 instead. See the full Simmer Down swatch →
Annie Sloan Equivalent of Soft Mulberry Mauve
Annie Sloan doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Paloma (PALOMA), is clearly different (ΔE 9.33). For an exact match, any Annie Sloan retailer can custom-tint Glidden 70RR 43/104 instead. See the full Paloma swatch →
Backdrop Equivalent of Soft Mulberry Mauve
Backdrop doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Rosita (BD-RO), is clearly different (ΔE 7.63). For an exact match, any Backdrop retailer can custom-tint Glidden 70RR 43/104 instead. See the full Rosita swatch →
Rust-Oleum Equivalent of Soft Mulberry Mauve
Rust-Oleum doesn't make a true equivalent of Soft Mulberry Mauve — the nearest deck color, Aged Gray (285143), is clearly different (ΔE 14.35). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 70RR 43/104 instead. See the full Aged Gray swatch →
Kompozit Equivalent of Soft Mulberry Mauve
At Kompozit, the closest color to Soft Mulberry Mauve is Desireé (1219) — very close at ΔE 3.44, though not an exact twin. It runs slightly lighter (LRV 45 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Desireé swatch →