Color spec
| Brand | Glidden |
| Name | New Terra Cotta |
| SKU | 60YR 31/368 |
| Hex | #D28969 |
| RGB | 210, 137, 105 |
| HSL | 18°, 54%, 62% |
| LRV | 31 |
| Undertone | warm red tone |
| Family | Orange |
About Glidden New Terra Cotta
New Terra Cotta sits in the mid-range at LRV 31, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
New Terra Cotta is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to New Terra Cotta within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D28969 in HSL space. Pair New Terra Cotta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden New Terra Cotta Equivalents at Other Brands
Matching New Terra Cotta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 60YR 31/368 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of New Terra Cotta
Sherwin-Williams's nearest match is Subdued Sienna (SW 9009), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 32 vs 31) and carries a warm red undertone, so it substitutes for New Terra Cotta without repainting risk. See the full Subdued Sienna swatch →
Behr Equivalent of New Terra Cotta
The closest Behr equivalent of New Terra Cotta is Balcony Sunset (MQ4-38). At ΔE 0.92 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 34 vs 31). If Behr is your counter, order Balcony Sunset and you'll get the same color. See the full Balcony Sunset swatch →
Benjamin Moore Equivalent of New Terra Cotta
Benjamin Moore's nearest match is Pumpkin Patch (055), visually identical in normal room light (ΔE 1.04). It runs slightly lighter (LRV 33 vs 31) and carries a warm red undertone, so it substitutes for New Terra Cotta without repainting risk. See the full Pumpkin Patch swatch →
Valspar Equivalent of New Terra Cotta
At Valspar, the closest color to New Terra Cotta is Terra Earth (2003-5C) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 31.4 vs 31) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terra Earth swatch →
PPG / Glidden Equivalent of New Terra Cotta
PPG / Glidden's nearest match is Cinnamon Brandy (PPG1199-5), visually identical in normal room light (ΔE 1.84). It runs slightly lighter (LRV 33 vs 31) and carries a warm red undertone, so it substitutes for New Terra Cotta without repainting risk. See the full Cinnamon Brandy swatch →
Dutch Boy Equivalent of New Terra Cotta
Dutch Boy's nearest match is Exotic Melon (107-6DB), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 32 vs 31) and carries a warm red undertone, so it substitutes for New Terra Cotta without repainting risk. See the full Exotic Melon swatch →
Dunn-Edwards Equivalent of New Terra Cotta
Dunn-Edwards's nearest match is Bronzed Orange (DE5179), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 32 vs 31) and carries a warm red undertone, so it substitutes for New Terra Cotta without repainting risk. See the full Bronzed Orange swatch →
Farrow & Ball Equivalent of New Terra Cotta
At Farrow & Ball, the closest color to New Terra Cotta is Menagerie (NO. 63) — very close at ΔE 3.43, though not an exact twin. It runs slightly lighter (LRV 34 vs 31) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Menagerie swatch →
Diamond Vogel Equivalent of New Terra Cotta
Diamond Vogel has no exact twin of New Terra Cotta. The nearest is Sunny Horizon (1018) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 33 vs 31). Compare large swatches before substituting. See the full Sunny Horizon swatch →
Hirshfield's Equivalent of New Terra Cotta
Hirshfield's has no exact twin of New Terra Cotta. The nearest is Sunny Horizon (1018) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 31). Compare large swatches before substituting. See the full Sunny Horizon swatch →
C2 Paint Equivalent of New Terra Cotta
C2 Paint has no exact twin of New Terra Cotta. The nearest is Kasbah (C2-573) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 31). Compare large swatches before substituting. See the full Kasbah swatch →
Kompozit Equivalent of New Terra Cotta
Kompozit has no exact twin of New Terra Cotta. The nearest is Sunny Horizon (1018) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 31). Compare large swatches before substituting. See the full Sunny Horizon swatch →