New Terra Cotta
60YR 31/368 · #D28969 · LRV 31 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Rookwood Terra Cotta14
- 2Determined Orange22
- 3New Terra Cotta31
- 4Canyon Dusk36
- 5Venetian Plaster42
What Color Is New Terra Cotta, Really?
New Terra Cotta reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Glidden 60YR 31/368 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for New Terra Cotta
New Terra Cotta is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes New Terra Cotta
New Terra Cotta sits in the mid-range at LRV 31, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about New Terra Cotta are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Glidden 60YR 31/368 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Subdued SiennaSW 9009 · Sherwin-Williams | 1.4 | 32 | Color page → |
| Behr | Balcony SunsetMQ4-38 · Behr | 0.9 | 34 | Color page → |
| Benjamin Moore | Pumpkin Patch055 · Benjamin Moore | 1.0 | 33 | Color page → |
| Valspar | Terra Earth2003-5C · Valspar | 3.2 | 31.4 | Color page → |
| PPG / Glidden | Cinnamon BrandyPPG1199-5 · PPG / Glidden | 1.8 | 33 | Color page → |
| Dutch Boy | Exotic Melon107-6DB · Dutch Boy | 1.8 | 32 | Color page → |
Similar Glidden Colors
The nearest shades to New Terra Cotta within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #D28969 in HSL space. Pair New Terra Cotta with one accent and one neutral — the swatches below are starting points, not final picks.
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