CP
GLIDDEN · PPG1098-5

Glidden Jute#AD9773 · LRV 32

Jute reads as a red-orange / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Glidden PPG1098-5 actually looks like under different light, and the closest matches at competing US brands.

GLIDDEN JUTE
RGB 173, 151, 115 LRV 32

Color spec

Brand Glidden
Name Jute
SKU PPG1098-5
Hex #AD9773
RGB 173, 151, 115
HSL 37°, 26%, 56%
LRV 32
Undertone red-orange / warm
Family Neutral

About Glidden Jute

Jute sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Jute is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.

Closest matches at every US brand

20 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.

Sherwin-Williams

1,947 colors in deck · best ΔE 0.71
All neutral at Sherwin-Williams →
SW 6137 · #AC9571 · ΔE 0.71 · LRV 32
SW 2842 · #A79473 · ΔE 1.67 · LRV 31
SW 7731 · #A69474 · ΔE 2.04 · LRV 31
SW 7540 · #B09879 · ΔE 2.24 · LRV 33
SW 9116 · #AB9579 · ΔE 2.8 · LRV 32

Behr

5,644 colors in deck · best ΔE 1.78
All neutral at Behr →
280F-4 · #B09673 · ΔE 1.78 · LRV 32
290F-4 · #AB976D · ΔE 2.21 · LRV 32
PPU8-06 · #AA9A7A · ΔE 2.52 · LRV 33
PPU8-6 · #AA9A7A · ΔE 2.52 · LRV 33
N250-4 · #B59874 · ΔE 2.87 · LRV 34

Benjamin Moore

3,934 colors in deck · best ΔE 1.82
All neutral at Benjamin Moore →
HC-43 · #B1966F · ΔE 1.82 · LRV 32
1077 · #B0987A · ΔE 2.58 · LRV 33
244 · #AC9C7C · ΔE 2.75 · LRV 33
CW-435 · #AD9567 · ΔE 2.81 · LRV 32
AF-125 · #B29678 · ΔE 3.83 · LRV 33

Valspar

2,858 colors in deck · best ΔE 2.63
All neutral at Valspar →
M148 · #B09A7D · ΔE 2.63 · LRV 34
8004-22E · #A69672 · ΔE 2.64 · LRV 31
3007-9C · #A9967B · ΔE 2.84 · LRV 31.7
8004-18D · #AE9271 · ΔE 3.2 · LRV 31
6007-4A · #A7986B · ΔE 4.36 · LRV 31.7

PPG / Glidden

2,132 colors in deck · best ΔE 0.32
All neutral at PPG / Glidden →
PPG1098-5 · #AD9774 · ΔE 0.32 · LRV 32
PPG1099-5 · #AF9A74 · ΔE 1.2 · LRV 33
PPG1101-5 · #AC9977 · ΔE 1.28 · LRV 33
PPG15-10 · #AD9677 · ΔE 1.9 · LRV 32
PPG1084-5 · #B09677 · ΔE 2.82 · LRV 32

Dutch Boy

1,340 colors in deck · best ΔE 1.74
All neutral at Dutch Boy →
418-4DB · #A79270 · ΔE 1.74 · LRV 30
415-5DB · #B09879 · ΔE 2.24 · LRV 33
416-5DB · #B0997E · ΔE 3.47 · LRV 34
217-5DB · #B5946B · ΔE 3.82 · LRV 32
413-4DB · #AD947C · ΔE 5.08 · LRV 32
HGSW 3193 · #AC9571 · ΔE 0.71 · LRV 32
HGSW 6137 · #AC9571 · ΔE 0.71 · LRV 32
HGSW 3134 · #B99974 · ΔE 3.93 · LRV 35
HGSW 2183 · #B39167 · ΔE 4.3 · LRV 31
HGSW 6123 · #B39167 · ΔE 4.3 · LRV 31

Dunn-Edwards

2,298 colors in deck · best ΔE 2.17
All neutral at Dunn-Edwards →
DEBN57 · #AD9B7C · ΔE 2.17 · LRV 33
DET652 · #AB9A6E · ΔE 3.55 · LRV 32
DE6187 · #AF9968 · ΔE 3.67 · LRV 31
DEBN54 · #A7997F · ΔE 3.88 · LRV 32
DE6117 · #B49375 · ΔE 5.58 · LRV 30

Magnolia Home

160 colors in deck · best ΔE 6.02
All neutral at Magnolia Home →
JG-152 · #A8875F · ΔE 6.02 · LRV 26
JG-166 · #B1A789 · ΔE 6.6 · LRV 39
JG-128 · #A39B89 · ΔE 7.32 · LRV 33
JG-52 · #9C9878 · ΔE 7.79 · LRV 31
JG-57 · #979A82 · ΔE 11.21 · LRV 31

Farrow & Ball

209 colors in deck · best ΔE 3.96
All neutral at Farrow & Ball →
NO. 20 · #B49D82 · ΔE 3.96 · LRV 35
NO. 45 · #BA9368 · ΔE 5.61 · LRV 32
NO. 12 · #A49C7C · ΔE 5.99 · LRV 33
NO. 28 · #B19C8D · ΔE 8.34 · LRV 35
NO. 19 · #A1A189 · ΔE 10.05 · LRV 35

Diamond Vogel

1,386 colors in deck · best ΔE 1.68
All neutral at Diamond Vogel →
0261 · #B39973 · ΔE 1.68 · LRV 33
0318 · #AF986D · ΔE 1.98 · LRV 33
0311 · #B09A6C · ΔE 2.97 · LRV 33
0324 · #AF9C70 · ΔE 3.19 · LRV 34
0359 · #A69C7B · ΔE 5.12 · LRV 33

Hirshfield's

1,469 colors in deck · best ΔE 1.36
All neutral at Hirshfield's →
0297 · #B19971 · ΔE 1.36 · LRV 34
0303 · #B0986F · ΔE 1.46 · LRV 33
0318 · #AD9569 · ΔE 2.3 · LRV 31
0261 · #AF926D · ΔE 2.9 · LRV 32
0324 · #AC986A · ΔE 3.21 · LRV 33

Rodda

357 colors in deck · best ΔE 2.88
All neutral at Rodda →
CA148 · #A79879 · ΔE 2.88 · LRV 32
Rye
CA101 · #B49370 · ΔE 4.44 · LRV 32
CA149 · #A79A83 · ΔE 4.81 · LRV 33
CA143 · #A2947E · ΔE 4.96 · LRV 30
R039 · #A4927E · ΔE 5.6 · LRV 30

C2 Paint

580 colors in deck · best ΔE 1.21
All neutral at C2 Paint →
C2-842 · #AE966E · ΔE 1.21 · LRV 32
BD31 · #B19870 · ΔE 1.41 · LRV 33
C2-841 · #A79276 · ΔE 3 · LRV 30
C2-857 · #B49370 · ΔE 4.44 · LRV 32
C2-891 · #A59B80 · ΔE 5.25 · LRV 33

Clare

78 colors in deck · best ΔE 6.24
All neutral at Clare →
PNT100-DP-59 · #C29F68 · ΔE 6.24 · LRV 37
PNT100-MD-64 · #9FA47B · ΔE 11.53 · LRV 35
PNT100-MD-14 · #91928C · ΔE 13.56 · LRV 28
PNT100-MD-58 · #8EA992 · ΔE 19.31 · LRV 36
PNT100-MD-28 · #C88883 · ΔE 20.22 · LRV 32

Portola Paints

69 colors in deck · best ΔE 4.12
All neutral at Portola Paints →
BOONDOCKS · #B09E85 · ΔE 4.12 · LRV 35
CODA · #BCA18A · ΔE 7.03 · LRV 38
LA CATEDRAL · #A79D8D · ΔE 7.44 · LRV 34
BANDELIER · #BC8C64 · ΔE 8.64 · LRV 30
BRONSON · #999985 · ΔE 10.27 · LRV 31

Annie Sloan

31 colors in deck · best ΔE 5.56
All neutral at Annie Sloan →
FRENCH LINEN · #A79D84 · ΔE 5.56 · LRV 34
CHATEAU GREY · #A49C77 · ΔE 6.14 · LRV 33
FIRLE · #969C3B · ΔE 15.31 · LRV 31
DUCK EGG BLUE · #99AB9D · ΔE 18.04 · LRV 38
PROVENCE · #79A29A · ΔE 23.35 · LRV 32

Backdrop

30 colors in deck · best ΔE 6.1
All neutral at Backdrop →
BD-AN · #A89886 · ΔE 6.1 · LRV 33
BD-CT · #A89E8A · ΔE 6.49 · LRV 33
BD-LF · #A4AB95 · ΔE 13.73 · LRV 35
BD-NU · #A4A89F · ΔE 14.23 · LRV 38
BD-RO · #D2A299 · ΔE 17.53 · LRV 38

Rust-Oleum

16 colors in deck · best ΔE 11.08
All neutral at Rust-Oleum →
391446 · #958E86 · ΔE 11.08 · LRV 27
371674 · #A5A78F · ΔE 11.32 · LRV 38
398640 · #CE834C · ΔE 14.24 · LRV 30
285141 · #8E948A · ΔE 14.48 · LRV 29
371675 · #8CA8A9 · ΔE 22.29 · LRV 36

Kompozit

1,321 colors in deck · best ΔE 1.36
All neutral at Kompozit →
0297 · #B19971 · ΔE 1.36 · LRV 33
0303 · #B0986F · ΔE 1.46 · LRV 33
0318 · #AD9569 · ΔE 2.3 · LRV 31
0261 · #AF926D · ΔE 2.9 · LRV 31
0324 · #AC986A · ΔE 3.21 · LRV 32

Similar Glidden colors

closest in the Glidden deck

The nearest shades to Jute within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

30YY 31/205 · LRV 31
20YY 31/205 · LRV 31
PPG1101-5 · LRV 33
PPG15-10 · LRV 32
10YY 31/218 · LRV 31
PPG1099-5 · LRV 33

Coordinated palette

Generated by hue-rotating #AD9773 in HSL space. Pair Jute with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AD9773 + #7389AD
TRIADIC
#AD9773 · #73AD97 · #9773AD
ANALOGOUS
#AD7A73 · #AD9773 · #A6AD73

Accessibility (WCAG contrast)

Sample text on white
2.82:1 fail
Sample text on black
7.45:1 AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Glidden Jute Equivalents at Other Brands

Matching Jute from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1098-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Jute

The closest Sherwin-Williams equivalent of Jute is Burlap (SW 6137). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 32 vs 32). If Sherwin-Williams is your counter, order Burlap and you'll get the same color. See the full Burlap swatch →

Behr Equivalent of Jute

Behr's nearest match is Burnt Almond (280F-4), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 32 vs 32) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Burnt Almond swatch →

Benjamin Moore Equivalent of Jute

Benjamin Moore's nearest match is Tyler Taupe (HC-43), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 32 vs 32) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Tyler Taupe swatch →

Valspar Equivalent of Jute

At Valspar, the closest color to Jute is Brussels Sprouts (8004-22E) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Brussels Sprouts swatch →

PPG / Glidden Equivalent of Jute

The closest PPG / Glidden equivalent of Jute is Jute (PPG1098-5). At ΔE 0.32 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 32 vs 32). If PPG / Glidden is your counter, order Jute and you'll get the same color. See the full Jute swatch →

Dutch Boy Equivalent of Jute

At Dutch Boy, the closest color to Jute is Oak Hollow (415-5DB) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 33 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Oak Hollow swatch →

HGTV Home by Sherwin-Williams Equivalent of Jute

The closest HGTV Home by Sherwin-Williams equivalent of Jute is Burlap (HGSW 3193). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 32 vs 32). If HGTV Home by Sherwin-Williams is your counter, order Burlap and you'll get the same color. See the full Burlap swatch →

Dunn-Edwards Equivalent of Jute

Dunn-Edwards has no exact twin of Jute. The nearest is Sunbaked Adobe (DET652) at ΔE 3.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full Sunbaked Adobe swatch →

Magnolia Home Equivalent of Jute

Magnolia Home doesn't make a true equivalent of Jute — the nearest deck color, Countryside (JG-52), is clearly different (ΔE 7.79). For an exact match, any Magnolia Home retailer can custom-tint Glidden PPG1098-5 instead. See the full Countryside swatch →

Farrow & Ball Equivalent of Jute

Farrow & Ball doesn't make a true equivalent of Jute — the nearest deck color, Green Stone (NO. 12), is clearly different (ΔE 5.99). For an exact match, any Farrow & Ball retailer can custom-tint Glidden PPG1098-5 instead. See the full Green Stone swatch →

Diamond Vogel Equivalent of Jute

Diamond Vogel's nearest match is There's No Place Like Home (0318), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 33 vs 32) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full There's No Place Like Home swatch →

Hirshfield's Equivalent of Jute

Hirshfield's's nearest match is Bauhaus Gold (0303), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 33 vs 32) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Bauhaus Gold swatch →

Rodda Equivalent of Jute

At Rodda, the closest color to Jute is Pumpkin Seed (CA148) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pumpkin Seed swatch →

C2 Paint Equivalent of Jute

C2 Paint's nearest match is Tempura (C2-842), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 32 vs 32) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Tempura swatch →

Clare Equivalent of Jute

Clare doesn't make a true equivalent of Jute — the nearest deck color, Extra Virgin (PNT100-MD-64), is clearly different (ΔE 11.53). For an exact match, any Clare retailer can custom-tint Glidden PPG1098-5 instead. See the full Extra Virgin swatch →

Portola Paints Equivalent of Jute

Portola Paints has no exact twin of Jute. The nearest is Boondocks (BOONDOCKS) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 35 vs 32). Compare large swatches before substituting. See the full Boondocks swatch →

Annie Sloan Equivalent of Jute

Annie Sloan doesn't make a true equivalent of Jute — the nearest deck color, Chateau Grey (CHATEAU GREY), is clearly different (ΔE 6.14). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1098-5 instead. See the full Chateau Grey swatch →

Backdrop Equivalent of Jute

Backdrop doesn't make a true equivalent of Jute — the nearest deck color, Anita (BD-AN), is clearly different (ΔE 6.1). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1098-5 instead. See the full Anita swatch →

Rust-Oleum Equivalent of Jute

Rust-Oleum doesn't make a true equivalent of Jute — the nearest deck color, Tate Green (371674), is clearly different (ΔE 11.32). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1098-5 instead. See the full Tate Green swatch →

Kompozit Equivalent of Jute

Kompozit's nearest match is Bauhaus Gold (0303), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 33 vs 32) and carries a warm red-orange undertone, so it substitutes for Jute without repainting risk. See the full Bauhaus Gold swatch →

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