Color spec
| Brand | Glidden |
| Name | Executive Taupe |
| SKU | 70RR 64/034 |
| Hex | #DACED0 |
| RGB | 218, 206, 208 |
| HSL | 350°, 14%, 83% |
| LRV | 64 |
| Undertone | warm red tone |
| Family | Pink |
About Glidden Executive Taupe
At LRV 64, Executive Taupe is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Executive Taupe is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Portola Paints
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Executive Taupe within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DACED0 in HSL space. Pair Executive Taupe with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Executive Taupe Equivalents at Other Brands
Matching Executive Taupe from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 70RR 64/034 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Executive Taupe
Sherwin-Williams's nearest match is Wallflower (SW 6281), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 64 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full Wallflower swatch →
Behr Equivalent of Executive Taupe
Behr's nearest match is Mauve Morning (UL250-11), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 64 vs 64) and carries a warm red undertone, so it substitutes for Executive Taupe without repainting risk. See the full Mauve Morning swatch →
Benjamin Moore Equivalent of Executive Taupe
Benjamin Moore's nearest match is New Age (1444), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 63 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full New Age swatch →
Valspar Equivalent of Executive Taupe
Valspar has no exact twin of Executive Taupe. The nearest is White Pepper (4001-1A) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 63.8 vs 64). Compare large swatches before substituting. See the full White Pepper swatch →
PPG / Glidden Equivalent of Executive Taupe
At PPG / Glidden, the closest color to Executive Taupe is Balanced (PPG1003-2) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 65 vs 64) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Balanced swatch →
Dutch Boy Equivalent of Executive Taupe
Dutch Boy's nearest match is Milky Quartz (346-2DB), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 64 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full Milky Quartz swatch →
HGTV Home by Sherwin-Williams Equivalent of Executive Taupe
HGTV Home by Sherwin-Williams's nearest match is Plumscicle (HGSW 2437), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 64 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full Plumscicle swatch →
Dunn-Edwards Equivalent of Executive Taupe
At Dunn-Edwards, the closest color to Executive Taupe is Geyser (DE6037) — very close at ΔE 2.18, though not an exact twin. It runs slightly darker (LRV 60 vs 64) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Geyser swatch →
Magnolia Home Equivalent of Executive Taupe
At Magnolia Home, the closest color to Executive Taupe is In Bloom (JG-98) — very close at ΔE 2.17, though not an exact twin. It runs slightly darker (LRV 62 vs 64) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full In Bloom swatch →
Farrow & Ball Equivalent of Executive Taupe
Farrow & Ball has no exact twin of Executive Taupe. The nearest is Calamine (NO. 230) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 66 vs 64). Compare large swatches before substituting. See the full Calamine swatch →
Diamond Vogel Equivalent of Executive Taupe
Diamond Vogel's nearest match is Stardust Ballroom (1308), visually identical in normal room light (ΔE 1.89). It sits at the same lightness (LRV 64 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full Stardust Ballroom swatch →
Hirshfield's Equivalent of Executive Taupe
Hirshfield's's nearest match is Stardust Ballroom (1308), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 64 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full Stardust Ballroom swatch →
Portola Paints Equivalent of Executive Taupe
At Portola Paints, the closest color to Executive Taupe is Gypsy (GYPSY) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 64 vs 64) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Gypsy swatch →
Rust-Oleum Equivalent of Executive Taupe
Rust-Oleum has no exact twin of Executive Taupe. The nearest is Blush Pink (285142) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 64 vs 64). Compare large swatches before substituting. See the full Blush Pink swatch →
Kompozit Equivalent of Executive Taupe
Kompozit's nearest match is Stardust Ballroom (1308), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 64 vs 64) and carries a warm magenta undertone, so it substitutes for Executive Taupe without repainting risk. See the full Stardust Ballroom swatch →