Color spec
| Brand | Glidden |
| Name | Bubblegum Pink |
| SKU | 10RR 60/197 |
| Hex | #F0BFD8 |
| RGB | 240, 191, 216 |
| HSL | 329°, 62%, 85% |
| LRV | 60 |
| Undertone | warm magenta tone |
| Family | Pink |
About Glidden Bubblegum Pink
At LRV 60, Bubblegum Pink is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Bubblegum Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Bubblegum Pink within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F0BFD8 in HSL space. Pair Bubblegum Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Bubblegum Pink Equivalents at Other Brands
Matching Bubblegum Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10RR 60/197 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bubblegum Pink
Sherwin-Williams's nearest match is Child's Play (SW 6845), visually identical in normal room light (ΔE 1.76). It runs slightly darker (LRV 58 vs 60) and carries a warm magenta undertone, so it substitutes for Bubblegum Pink without repainting risk. See the full Child's Play swatch →
Behr Equivalent of Bubblegum Pink
At Behr, the closest color to Bubblegum Pink is Cranapple Cream (S140-2) — very close at ΔE 2.22, though not an exact twin. It runs slightly lighter (LRV 62 vs 60) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Cranapple Cream swatch →
Benjamin Moore Equivalent of Bubblegum Pink
Benjamin Moore's nearest match is Bermuda Breeze (1345), visually identical in normal room light (ΔE 1.48). It runs slightly lighter (LRV 65 vs 60) and carries a warm magenta undertone, so it substitutes for Bubblegum Pink without repainting risk. See the full Bermuda Breeze swatch →
Valspar Equivalent of Bubblegum Pink
At Valspar, the closest color to Bubblegum Pink is Pink Gems (V040-2) — very close at ΔE 2.09, though not an exact twin. It sits at the same lightness (LRV 60.1 vs 60) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Gems swatch →
PPG / Glidden Equivalent of Bubblegum Pink
At PPG / Glidden, the closest color to Bubblegum Pink is Sweet Alyssum (PPG1252-4) — very close at ΔE 3.25, though not an exact twin. It sits at the same lightness (LRV 61 vs 60) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Sweet Alyssum swatch →
Dutch Boy Equivalent of Bubblegum Pink
Dutch Boy's nearest match is Glamping (147-3DB), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 61 vs 60) and carries a warm magenta undertone, so it substitutes for Bubblegum Pink without repainting risk. See the full Glamping swatch →
HGTV Home by Sherwin-Williams Equivalent of Bubblegum Pink
HGTV Home by Sherwin-Williams has no exact twin of Bubblegum Pink. The nearest is Cabbage Roses (HGSW 1036) at ΔE 4.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 61 vs 60). Compare large swatches before substituting. See the full Cabbage Roses swatch →
Dunn-Edwards Equivalent of Bubblegum Pink
Dunn-Edwards's nearest match is Sweetheart (DE5030), visually identical in normal room light (ΔE 1.49). It runs slightly darker (LRV 58 vs 60) and carries a warm magenta undertone, so it substitutes for Bubblegum Pink without repainting risk. See the full Sweetheart swatch →
Diamond Vogel Equivalent of Bubblegum Pink
Diamond Vogel's nearest match is Parrot Tulip (1149), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 61 vs 60) and carries a warm magenta undertone, so it substitutes for Bubblegum Pink without repainting risk. See the full Parrot Tulip swatch →
Hirshfield's Equivalent of Bubblegum Pink
The closest Hirshfield's equivalent of Bubblegum Pink is Parrot Tulip (1149). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 61 vs 60). If Hirshfield's is your counter, order Parrot Tulip and you'll get the same color. See the full Parrot Tulip swatch →
Kompozit Equivalent of Bubblegum Pink
The closest Kompozit equivalent of Bubblegum Pink is Parrot Tulip (1149). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 60 vs 60). If Kompozit is your counter, order Parrot Tulip and you'll get the same color. See the full Parrot Tulip swatch →