London Clay
No. 244 · #736660 · LRV 14 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Mahogany0
- 2Turkish Coffee5
- 3London Clay14
- 4Cavern Clay20
- 5Redend Point30
What Color Is London Clay, Really?
London Clay reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Farrow & Ball No. 244 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for London Clay
London Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
How Lighting Changes London Clay
With an LRV of 14, London Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about London Clay are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Farrow & Ball No. 244 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | NutshellSW 6040 · Sherwin-Williams | 0.7 | 14 | Color page → |
| Behr | OpusT16-20 · Behr | 2.8 | 14 | Color page → |
| Benjamin Moore | Bear Creek1470 · Benjamin Moore | 3.4 | 16 | Color page → |
| Valspar | Vintage BootsM350 · Valspar | 3.6 | 14.8 | Color page → |
| PPG / Glidden | Eagle EyePPG1014-6 · PPG / Glidden | 2.3 | 14 | Color page → |
| Glidden | Monterey Cliffs10YY 14/080 · Glidden | 2.5 | 14 | Color page → |
Similar Farrow & Ball Colors
The nearest shades to London Clay within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #736660 in HSL space. Pair London Clay with one accent and one neutral — the swatches below are starting points, not final picks.
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