Color spec
| Brand | Farrow & Ball |
| Name | London Clay |
| SKU | No. 244 |
| Hex | #736660 |
| RGB | 115, 102, 96 |
| HSL | 19°, 9%, 41% |
| LRV | 14 |
| Undertone | warm red tone |
| Family | Neutral |
About Farrow & Ball London Clay
With an LRV of 14, London Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
London Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
Clare
Kompozit
Similar Farrow & Ball colors
closest in the Farrow & Ball deckThe nearest shades to London Clay within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #736660 in HSL space. Pair London Clay with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Farrow & Ball London Clay Equivalents at Other Brands
Matching London Clay from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Farrow & Ball No. 244 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of London Clay
The closest Sherwin-Williams equivalent of London Clay is Nutshell (SW 6040). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 14). If Sherwin-Williams is your counter, order Nutshell and you'll get the same color. See the full Nutshell swatch →
Behr Equivalent of London Clay
At Behr, the closest color to London Clay is Opus (T16-20) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Opus swatch →
Benjamin Moore Equivalent of London Clay
At Benjamin Moore, the closest color to London Clay is Bear Creek (1470) — very close at ΔE 3.41, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bear Creek swatch →
Valspar Equivalent of London Clay
Valspar has no exact twin of London Clay. The nearest is Vintage Boots (M350) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14.8 vs 14). Compare large swatches before substituting. See the full Vintage Boots swatch →
PPG / Glidden Equivalent of London Clay
At PPG / Glidden, the closest color to London Clay is Eagle Eye (PPG1014-6) — very close at ΔE 2.33, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Eagle Eye swatch →
Glidden Equivalent of London Clay
At Glidden, the closest color to London Clay is Monterey Cliffs (10YY 14/080) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Monterey Cliffs swatch →
Dutch Boy Equivalent of London Clay
At Dutch Boy, the closest color to London Clay is Galvanized Shadow (443-6DB) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Galvanized Shadow swatch →
HGTV Home by Sherwin-Williams Equivalent of London Clay
The closest HGTV Home by Sherwin-Williams equivalent of London Clay is Less Brown (HGSW 3432). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 14). If HGTV Home by Sherwin-Williams is your counter, order Less Brown and you'll get the same color. See the full Less Brown swatch →
Dunn-Edwards Equivalent of London Clay
At Dunn-Edwards, the closest color to London Clay is Chocolate Pudding (DE6390) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Pudding swatch →
Magnolia Home Equivalent of London Clay
At Magnolia Home, the closest color to London Clay is Salvaged (JG-147) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Salvaged swatch →
Diamond Vogel Equivalent of London Clay
Diamond Vogel has no exact twin of London Clay. The nearest is Monk's Cloth (0220) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Monk's Cloth swatch →
Hirshfield's Equivalent of London Clay
Hirshfield's has no exact twin of London Clay. The nearest is Grey Locks (0570) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 14). Compare large swatches before substituting. See the full Grey Locks swatch →
Rodda Equivalent of London Clay
At Rodda, the closest color to London Clay is Whiskey Barrel (R034) — very close at ΔE 2.02, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Whiskey Barrel swatch →
Clare Equivalent of London Clay
Clare's nearest match is Coffee Date (PNT100-DP-53), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for London Clay without repainting risk. See the full Coffee Date swatch →
Kompozit Equivalent of London Clay
Kompozit has no exact twin of London Clay. The nearest is Grey Locks (0570) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Grey Locks swatch →