Color spec
| Brand | Dunn-Edwards |
| Name | Heartfelt |
| SKU | DE5059 |
| Hex | #FFADC9 |
| RGB | 255, 173, 201 |
| HSL | 340°, 100%, 84% |
| LRV | 53 |
| Undertone | warm magenta tone |
| Family | Pink |
About Dunn-Edwards Heartfelt
At LRV 53, Heartfelt is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Heartfelt is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Heartfelt within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FFADC9 in HSL space. Pair Heartfelt with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Heartfelt Equivalents at Other Brands
Matching Heartfelt from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5059 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Heartfelt
The closest Behr equivalent of Heartfelt is Ruffles (170A-3). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 55 vs 53). If Behr is your counter, order Ruffles and you'll get the same color. See the full Ruffles swatch →
Benjamin Moore Equivalent of Heartfelt
At Benjamin Moore, the closest color to Heartfelt is Full Bloom (2001-50) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 54 vs 53) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Full Bloom swatch →
Valspar Equivalent of Heartfelt
At Valspar, the closest color to Heartfelt is Pink Flutter (1005-2A) — very close at ΔE 3.27, though not an exact twin. It sits at the same lightness (LRV 53.7 vs 53) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Flutter swatch →
Glidden Equivalent of Heartfelt
At Glidden, the closest color to Heartfelt is Pink Carnation (54RR 52/260) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 52 vs 53) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Carnation swatch →
Diamond Vogel Equivalent of Heartfelt
At Diamond Vogel, the closest color to Heartfelt is Rose Mallow (1122) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 53 vs 53) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Mallow swatch →
Hirshfield's Equivalent of Heartfelt
At Hirshfield's, the closest color to Heartfelt is Rose Mallow (1122) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 53 vs 53) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Mallow swatch →
Kompozit Equivalent of Heartfelt
At Kompozit, the closest color to Heartfelt is Rose Mallow (1122) — very close at ΔE 2.06, though not an exact twin. It sits at the same lightness (LRV 52 vs 53) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Mallow swatch →