Dunn-Edwards Heartfelt#FFADC9 · LRV 55
Heartfelt reads as a magenta / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Dunn-Edwards DE5059 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Dunn-Edwards |
| Name | Heartfelt |
| SKU | DE5059 |
| Hex | #FFADC9 |
| RGB | 255, 173, 201 |
| HSL | 340°, 100%, 84% |
| LRV | 55 |
| Undertone | magenta / warm |
| Family | Pink |
About Dunn-Edwards Heartfelt
At LRV 55, Heartfelt is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Heartfelt is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Benjamin Moore
PPG / Glidden
Valspar
Sherwin-Williams
Farrow & Ball
Clare
Backdrop
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Heartfelt within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FFADC9 in HSL space. Pair Heartfelt with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.