Color spec
| Brand | Dunn-Edwards |
| Name | Geranium Red |
| SKU | DE5089 |
| Hex | #D76968 |
| RGB | 215, 105, 104 |
| HSL | 1°, 58%, 63% |
| LRV | 24 |
| Undertone | warm red tone |
| Family | Red |
About Dunn-Edwards Geranium Red
With an LRV of 24, Geranium Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Geranium Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Geranium Red within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D76968 in HSL space. Pair Geranium Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Geranium Red Equivalents at Other Brands
Matching Geranium Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5089 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Geranium Red
Sherwin-Williams's nearest match is Begonia (SW 6599), visually identical in normal room light (ΔE 1.46). It runs slightly lighter (LRV 26 vs 24) and carries a warm red undertone, so it substitutes for Geranium Red without repainting risk. See the full Begonia swatch →
Behr Equivalent of Geranium Red
Behr has no exact twin of Geranium Red. The nearest is Strawberry Taffy (P150-5A) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 26 vs 24). Compare large swatches before substituting. See the full Strawberry Taffy swatch →
Benjamin Moore Equivalent of Geranium Red
Benjamin Moore has no exact twin of Geranium Red. The nearest is Raspberry Blush (2008-30) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Raspberry Blush swatch →
Valspar Equivalent of Geranium Red
At Valspar, the closest color to Geranium Red is Passion Pink (1006-1B) — very close at ΔE 2.88, though not an exact twin. It runs slightly lighter (LRV 26.6 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Passion Pink swatch →
PPG / Glidden Equivalent of Geranium Red
PPG / Glidden has no exact twin of Geranium Red. The nearest is Mexican Chile (1186-5) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 26 vs 24). Compare large swatches before substituting. See the full Mexican Chile swatch →
Glidden Equivalent of Geranium Red
The closest Glidden equivalent of Geranium Red is Legacy Rose (10YR 26/442). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 26 vs 24). If Glidden is your counter, order Legacy Rose and you'll get the same color. See the full Legacy Rose swatch →
Dutch Boy Equivalent of Geranium Red
Dutch Boy has no exact twin of Geranium Red. The nearest is Shimmered Copper (104-6DB) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 24). Compare large swatches before substituting. See the full Shimmered Copper swatch →
HGTV Home by Sherwin-Williams Equivalent of Geranium Red
HGTV Home by Sherwin-Williams's nearest match is Blooming Coral (HGSW 1064), visually identical in normal room light (ΔE 1.46). It runs slightly lighter (LRV 26 vs 24) and carries a warm red undertone, so it substitutes for Geranium Red without repainting risk. See the full Blooming Coral swatch →
Diamond Vogel Equivalent of Geranium Red
At Diamond Vogel, the closest color to Geranium Red is Heart to Heart (1100) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Heart to Heart swatch →
Hirshfield's Equivalent of Geranium Red
At Hirshfield's, the closest color to Geranium Red is Childhood Crush (1088) — very close at ΔE 2.71, though not an exact twin. It runs slightly lighter (LRV 28 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Childhood Crush swatch →
Kompozit Equivalent of Geranium Red
At Kompozit, the closest color to Geranium Red is Childhood Crush (1088) — very close at ΔE 2.71, though not an exact twin. It runs slightly lighter (LRV 28 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Childhood Crush swatch →