Color spec
| Brand | Dunn-Edwards |
| Name | Floriography |
| SKU | DET410 |
| Hex | #A54049 |
| RGB | 165, 64, 73 |
| HSL | 355°, 44%, 45% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Dunn-Edwards Floriography
With an LRV of 12, Floriography is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Floriography works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Floriography within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A54049 in HSL space. Pair Floriography with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Floriography Equivalents at Other Brands
Matching Floriography from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DET410 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Floriography
At Sherwin-Williams, the closest color to Floriography is Valentine (SW 6587) — very close at ΔE 3.19, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Valentine swatch →
Behr Equivalent of Floriography
Behr has no exact twin of Floriography. The nearest is Tomato Slices (HDC-SM16-12) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Tomato Slices swatch →
Benjamin Moore Equivalent of Floriography
The closest Benjamin Moore equivalent of Floriography is Umbria Red (1316). At ΔE 0.36 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Benjamin Moore is your counter, order Umbria Red and you'll get the same color. See the full Umbria Red swatch →
PPG / Glidden Equivalent of Floriography
PPG / Glidden's nearest match is Red Licorice (PPG1186-7), visually identical in normal room light (ΔE 1.62). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Floriography without repainting risk. See the full Red Licorice swatch →
Glidden Equivalent of Floriography
Glidden's nearest match is Red Licorice (PPG1186-7), visually identical in normal room light (ΔE 1.4). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Floriography without repainting risk. See the full Red Licorice swatch →
Dutch Boy Equivalent of Floriography
Dutch Boy's nearest match is Rubyshire Red (204-6DB), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Floriography without repainting risk. See the full Rubyshire Red swatch →
Farrow & Ball Equivalent of Floriography
Farrow & Ball's nearest match is Rectory Red (NO. 217), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Floriography without repainting risk. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Floriography
Diamond Vogel's nearest match is Romeo O Romeo (1145), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Floriography without repainting risk. See the full Romeo O Romeo swatch →
Hirshfield's Equivalent of Floriography
The closest Hirshfield's equivalent of Floriography is Moonrose (1103). At ΔE 0.27 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 14 vs 12). If Hirshfield's is your counter, order Moonrose and you'll get the same color. See the full Moonrose swatch →
C2 Paint Equivalent of Floriography
At C2 Paint, the closest color to Floriography is Canadian Flag (C2-521) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Canadian Flag swatch →
Annie Sloan Equivalent of Floriography
At Annie Sloan, the closest color to Floriography is Emperors Silk (EMPERORS SILK) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emperors Silk swatch →
Kompozit Equivalent of Floriography
The closest Kompozit equivalent of Floriography is Moonrose (1103). At ΔE 0.27 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Kompozit is your counter, order Moonrose and you'll get the same color. See the full Moonrose swatch →