Flame
DE5237 · #D28239 · LRV 28 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.
- 1Rookwood Terra Cotta14
- 2Determined Orange22
- 3Flame28
- 4Caramelized35
- 5Venetian Plaster42
What Color Is Flame, Really?
Flame reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Dunn-Edwards DE5237 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Flame
Flame is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
How Lighting Changes Flame
Flame sits in the mid-range at LRV 28, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Flame are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Dunn-Edwards DE5237 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | MarigoldSW 6664 · Sherwin-Williams | 1.1 | 30 | Color page → |
| Behr | Fired UpT17-19 · Behr | 3.4 | 28 | Color page → |
| Benjamin Moore | Golden Harvest2157-20 · Benjamin Moore | 1.4 | 30 | Color page → |
| Valspar | Hazelnut Coffee3001-3A · Valspar | 1.6 | 32 | Color page → |
| PPG / Glidden | Wright OchreFLLW325 · PPG / Glidden | 3.4 | 29 | Color page → |
| Glidden | GingerbreadPPG1201-6 · Glidden | 3.4 | 29 | Color page → |
Similar Dunn-Edwards Colors
The nearest shades to Flame within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #D28239 in HSL space. Pair Flame with one accent and one neutral — the swatches below are starting points, not final picks.
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