Color guide · Dunn-Edwards · Orange

Flame

DE5237 · #D28239 · LRV 28 · warm red-orange tone

DE5237 · #D28239 · LRV 28 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.

FlameDunn-Edwards · DE5237
The color, edge to edge.Use your own photo →
Flame
DUNN-EDWARDS · DE5237 · #D28239
Brand · codeDunn-EdwardsDE5237 · all Dunn-Edwards oranges
LRV28Mid-tone — versatile but shifts visibly with light.
Undertonewarm red-orange tone
FamilyOrange
Hex · RGB · HSL#D28239 · 210, 130, 57 · 29°, 63%, 52%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Terra Cotta14
  2. 2Determined Orange22
  3. 3Flame28
  4. 4Caramelized35
  5. 5Venetian Plaster42
Undertone and depth

What Color Is Flame, Really?

Flame reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Dunn-Edwards DE5237 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Flame

Flame is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.

Light by light

How Lighting Changes Flame

Flame sits in the mid-range at LRV 28, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Flame are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Dunn-Edwards DE5237 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Dunn-Edwards Colors

The nearest shades to Flame within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Flame · 7 : 1 · passes AA and AAAWhite text on Flame · 3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #D28239 in HSL space. Pair Flame with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#D28239 + #3989D2
TRIADIC
#D28239 · #39D282 · #8239D2
ANALOGOUS
#D2393D · #D28239 · #D2CE39

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Jessica Williams

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