Color spec
| Brand | Dunn-Edwards |
| Name | Bubblegum |
| SKU | DE5072 |
| Hex | #FFC9D7 |
| RGB | 255, 201, 215 |
| HSL | 344°, 100%, 89% |
| LRV | 66 |
| Undertone | warm red tone |
| Family | Pink |
About Dunn-Edwards Bubblegum
At LRV 66, Bubblegum is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Bubblegum is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Bubblegum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FFC9D7 in HSL space. Pair Bubblegum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Bubblegum Equivalents at Other Brands
Matching Bubblegum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5072 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bubblegum
Sherwin-Williams has no exact twin of Bubblegum. The nearest is Reverie Pink (SW 6856) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 66 vs 66). Compare large swatches before substituting. See the full Reverie Pink swatch →
Behr Equivalent of Bubblegum
Behr's nearest match is Coral Cream (200A-2), visually identical in normal room light (ΔE 1.41). It runs slightly lighter (LRV 69 vs 66) and carries a warm red undertone, so it substitutes for Bubblegum without repainting risk. See the full Coral Cream swatch →
Benjamin Moore Equivalent of Bubblegum
Benjamin Moore's nearest match is Pink Parfait (2004-60), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 66 vs 66) and carries a warm red undertone, so it substitutes for Bubblegum without repainting risk. See the full Pink Parfait swatch →
Valspar Equivalent of Bubblegum
Valspar's nearest match is Rosy Cheeks (1005-2B), visually identical in normal room light (ΔE 1.86). It runs slightly lighter (LRV 68 vs 66) and carries a warm red undertone, so it substitutes for Bubblegum without repainting risk. See the full Rosy Cheeks swatch →
PPG / Glidden Equivalent of Bubblegum
At PPG / Glidden, the closest color to Bubblegum is Mountain Laurel (PPG1181-3) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 65 vs 66) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mountain Laurel swatch →
Glidden Equivalent of Bubblegum
At Glidden, the closest color to Bubblegum is Mountain Laurel (PPG1181-3) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 65 vs 66) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mountain Laurel swatch →
Dutch Boy Equivalent of Bubblegum
Dutch Boy has no exact twin of Bubblegum. The nearest is Blushed Pink (103-3DB) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 65 vs 66). Compare large swatches before substituting. See the full Blushed Pink swatch →
Diamond Vogel Equivalent of Bubblegum
At Diamond Vogel, the closest color to Bubblegum is Fruitbowl (1113) — very close at ΔE 2.6, though not an exact twin. It runs slightly lighter (LRV 69 vs 66) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fruitbowl swatch →
Hirshfield's Equivalent of Bubblegum
At Hirshfield's, the closest color to Bubblegum is Fruitbowl (1113) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 67 vs 66) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fruitbowl swatch →
Kompozit Equivalent of Bubblegum
At Kompozit, the closest color to Bubblegum is Fruitbowl (1113) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 67 vs 66) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fruitbowl swatch →