Color spec
| Brand | Diamond Vogel |
| Name | The Ego Has Landed |
| SKU | 1096 |
| Hex | #A24E4D |
| RGB | 162, 78, 77 |
| HSL | 1°, 36%, 47% |
| LRV | 14 |
| Undertone | warm red tone |
| Family | Red |
About Diamond Vogel The Ego Has Landed
With an LRV of 14, The Ego Has Landed is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
The Ego Has Landed works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Hirshfield's
C2 Paint
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to The Ego Has Landed within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A24E4D in HSL space. Pair The Ego Has Landed with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel The Ego Has Landed Equivalents at Other Brands
Matching The Ego Has Landed from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1096 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of The Ego Has Landed
Sherwin-Williams's nearest match is Bravado Red (SW 6320), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Bravado Red swatch →
Behr Equivalent of The Ego Has Landed
The closest Behr equivalent of The Ego Has Landed is Crimson (ICC-107). At ΔE 0.61 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 14). If Behr is your counter, order Crimson and you'll get the same color. See the full Crimson swatch →
Benjamin Moore Equivalent of The Ego Has Landed
Benjamin Moore's nearest match is Bricktone Red (2005-30), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Bricktone Red swatch →
Valspar Equivalent of The Ego Has Landed
At Valspar, the closest color to The Ego Has Landed is Deep Rose (2001-3A) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 14.6 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Deep Rose swatch →
PPG / Glidden Equivalent of The Ego Has Landed
PPG / Glidden's nearest match is Crushed Tomatoes (PPG13-09), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Crushed Tomatoes swatch →
Glidden Equivalent of The Ego Has Landed
Glidden's nearest match is Salsa Red (10YR 14/348), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Salsa Red swatch →
Dutch Boy Equivalent of The Ego Has Landed
At Dutch Boy, the closest color to The Ego Has Landed is Red Rainboot (205-6DB) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Rainboot swatch →
HGTV Home by Sherwin-Williams Equivalent of The Ego Has Landed
HGTV Home by Sherwin-Williams has no exact twin of The Ego Has Landed. The nearest is Burnt Scarlet (HGSW 2062) at ΔE 3.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Burnt Scarlet swatch →
Dunn-Edwards Equivalent of The Ego Has Landed
Dunn-Edwards's nearest match is Red Rock (DE5097), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Red Rock swatch →
Magnolia Home Equivalent of The Ego Has Landed
Magnolia Home has no exact twin of The Ego Has Landed. The nearest is Home At Last (JG-30) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Home At Last swatch →
Farrow & Ball Equivalent of The Ego Has Landed
Farrow & Ball has no exact twin of The Ego Has Landed. The nearest is Bamboozle (NO. 304) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Bamboozle swatch →
Hirshfield's Equivalent of The Ego Has Landed
Hirshfield's's nearest match is Redrock Canyon (H0011), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Redrock Canyon swatch →
C2 Paint Equivalent of The Ego Has Landed
At C2 Paint, the closest color to The Ego Has Landed is Firefly (C2-567) — very close at ΔE 3.41, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Firefly swatch →
Kompozit Equivalent of The Ego Has Landed
At Kompozit, the closest color to The Ego Has Landed is The Ego Has Landed (1096) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full The Ego Has Landed swatch →