The Ego Has Landed
1096 · #A24E4D · LRV 14 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Rookwood Dark Red3
- 2Rumors8
- 3The Ego Has Landed14
- 4Cinnamon Slate19
- 5Rejuvenate30
What Color Is The Ego Has Landed, Really?
The Ego Has Landed reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Diamond Vogel 1096 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for The Ego Has Landed
The Ego Has Landed works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes The Ego Has Landed
With an LRV of 14, The Ego Has Landed is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about The Ego Has Landed are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Diamond Vogel 1096 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Bravado RedSW 6320 · Sherwin-Williams | 1.4 | 14 | Color page → |
| Behr | CrimsonICC-107 · Behr | 0.6 | 13 | Color page → |
| Benjamin Moore | Bricktone Red2005-30 · Benjamin Moore | 1.9 | 14 | Color page → |
| Valspar | Deep Rose2001-3A · Valspar | 2.2 | 14.6 | Color page → |
| PPG / Glidden | Crushed TomatoesPPG13-09 · PPG / Glidden | 1.6 | 13 | Color page → |
| Glidden | Salsa Red10YR 14/348 · Glidden | 1.5 | 14 | Color page → |
Similar Diamond Vogel Colors
The nearest shades to The Ego Has Landed within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #A24E4D in HSL space. Pair The Ego Has Landed with one accent and one neutral — the swatches below are starting points, not final picks.
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