Color spec
| Brand | Diamond Vogel |
| Name | The Ego Has Landed |
| SKU | 1096 |
| Hex | #A24E4D |
| RGB | 162, 78, 77 |
| HSL | 1°, 36%, 47% |
| LRV | 14 |
| Undertone | red / warm |
| Family | Red |
About Diamond Vogel The Ego Has Landed
With an LRV of 14, The Ego Has Landed is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
The Ego Has Landed works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Behr
Sherwin-Williams
Dunn-Edwards
PPG / Glidden
Benjamin Moore
Valspar
Kompozit
Dutch Boy
C2 Paint
Farrow & Ball
Magnolia Home
Clare
Backdrop
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to The Ego Has Landed within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A24E4D in HSL space. Pair The Ego Has Landed with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel The Ego Has Landed Equivalents at Other Brands
Matching The Ego Has Landed from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1096 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of The Ego Has Landed
The closest Behr equivalent of The Ego Has Landed is Crimson (ICC-107). At ΔE 0.61 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 14). If Behr is your counter, order Crimson and you'll get the same color. See the full Crimson swatch →
Sherwin-Williams Equivalent of The Ego Has Landed
Sherwin-Williams's nearest match is Bravado Red (SW 6320), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Bravado Red swatch →
Dunn-Edwards Equivalent of The Ego Has Landed
Dunn-Edwards's nearest match is Red Rock (DE5097), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Red Rock swatch →
PPG / Glidden Equivalent of The Ego Has Landed
PPG / Glidden's nearest match is Crushed Tomatoes (PPG13-09), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 13 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Crushed Tomatoes swatch →
Benjamin Moore Equivalent of The Ego Has Landed
Benjamin Moore's nearest match is Bricktone Red (2005-30), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for The Ego Has Landed without repainting risk. See the full Bricktone Red swatch →
Valspar Equivalent of The Ego Has Landed
At Valspar, the closest color to The Ego Has Landed is Deep Rose (2001-3A) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 14.6 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Deep Rose swatch →
Kompozit Equivalent of The Ego Has Landed
At Kompozit, the closest color to The Ego Has Landed is The Ego Has Landed (1096) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full The Ego Has Landed swatch →
Dutch Boy Equivalent of The Ego Has Landed
At Dutch Boy, the closest color to The Ego Has Landed is Red Rainboot (205-6DB) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Rainboot swatch →
C2 Paint Equivalent of The Ego Has Landed
At C2 Paint, the closest color to The Ego Has Landed is Firefly (C2-567) — very close at ΔE 3.41, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Firefly swatch →
Magnolia Home Equivalent of The Ego Has Landed
Magnolia Home has no exact twin of The Ego Has Landed. The nearest is Home At Last (JG-30) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Home At Last swatch →
Farrow & Ball Equivalent of The Ego Has Landed
Farrow & Ball has no exact twin of The Ego Has Landed. The nearest is Bamboozle (NO. 304) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Bamboozle swatch →
Clare Equivalent of The Ego Has Landed
Clare doesn't make a true equivalent of The Ego Has Landed — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 5.61). For an exact match, any Clare retailer can custom-tint Diamond Vogel 1096 instead. See the full Big Apple swatch →
Backdrop Equivalent of The Ego Has Landed
Backdrop doesn't make a true equivalent of The Ego Has Landed — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 7.44). For an exact match, any Backdrop retailer can custom-tint Diamond Vogel 1096 instead. See the full Bahaus swatch →