Color spec
| Brand | Diamond Vogel |
| Name | Burning Idea |
| SKU | 0373 |
| Hex | #959078 |
| RGB | 149, 144, 120 |
| HSL | 50°, 12%, 53% |
| LRV | 28 |
| Undertone | yellow / warm |
| Family | Neutral |
About Diamond Vogel Burning Idea
Burning Idea sits in the mid-range at LRV 28, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Burning Idea is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Valspar
Benjamin Moore
Kompozit
Dunn-Edwards
PPG / Glidden
Magnolia Home
Sherwin-Williams
Dutch Boy
C2 Paint
Behr
Farrow & Ball
Backdrop
Clare
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Burning Idea within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #959078 in HSL space. Pair Burning Idea with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Burning Idea Equivalents at Other Brands
Matching Burning Idea from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 0373 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Magnolia Home Equivalent of Burning Idea
At Magnolia Home, the closest color to Burning Idea is Garden Party (JG-53) — very close at ΔE 2.2, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Garden Party swatch →
Benjamin Moore Equivalent of Burning Idea
At Benjamin Moore, the closest color to Burning Idea is Sage Mountain (1488) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Sage Mountain swatch →
Valspar Equivalent of Burning Idea
At Valspar, the closest color to Burning Idea is Good Earth (8004-23E) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Good Earth swatch →
Dunn-Edwards Equivalent of Burning Idea
At Dunn-Edwards, the closest color to Burning Idea is Courtyard Green (DEC776) — very close at ΔE 2.65, though not an exact twin. It runs slightly darker (LRV 25 vs 28) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Courtyard Green swatch →
Sherwin-Williams Equivalent of Burning Idea
At Sherwin-Williams, the closest color to Burning Idea is Bunglehouse Gray (SW 2845) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bunglehouse Gray swatch →
Dutch Boy Equivalent of Burning Idea
At Dutch Boy, the closest color to Burning Idea is Stone Cottage (421-4DB) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Stone Cottage swatch →
C2 Paint Equivalent of Burning Idea
At C2 Paint, the closest color to Burning Idea is Parador (C2-922) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Parador swatch →
Farrow & Ball Equivalent of Burning Idea
At Farrow & Ball, the closest color to Burning Idea is Olive (NO. 13) — very close at ΔE 3.36, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Olive swatch →
PPG / Glidden Equivalent of Burning Idea
PPG / Glidden has no exact twin of Burning Idea. The nearest is Mesmerize (PPG1030-5) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 28). Compare large swatches before substituting. See the full Mesmerize swatch →
Behr Equivalent of Burning Idea
Behr has no exact twin of Burning Idea. The nearest is Smokey Tan (BXC-49) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28 vs 28). Compare large swatches before substituting. See the full Smokey Tan swatch →
Kompozit Equivalent of Burning Idea
Kompozit has no exact twin of Burning Idea. The nearest is Whipcord (0338) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 28). Compare large swatches before substituting. See the full Whipcord swatch →
Clare Equivalent of Burning Idea
Clare doesn't make a true equivalent of Burning Idea — the nearest deck color, Shade (PNT100-MD-14), is clearly different (ΔE 7.65). For an exact match, any Clare retailer can custom-tint Diamond Vogel 0373 instead. See the full Shade swatch →
Backdrop Equivalent of Burning Idea
Backdrop doesn't make a true equivalent of Burning Idea — the nearest deck color, Anita (BD-AN), is clearly different (ΔE 7.79). For an exact match, any Backdrop retailer can custom-tint Diamond Vogel 0373 instead. See the full Anita swatch →