Color spec
| Brand | Clare |
| Name | Cracker Jack |
| SKU | Clare 17 |
| Hex | #A05F45 |
| RGB | 160, 95, 69 |
| HSL | 17°, 40%, 45% |
| LRV | 16 |
| Undertone | warm red tone |
| Family | Orange |
What Color Is Cracker Jack, Really?
Cracker Jack is Clare's warm terracotta-rust, a deep red-orange that lands squarely between clay pot and cinnamon. Its hue sits at the red-orange edge, with moderate saturation (40 percent) and mid lightness, so it reads as a real, earthy color rather than a washed-out neutral, but it stays grounded instead of shouting like a bright pumpkin. With an LRV of 16, it is genuinely dark and soaks up light.
It is popular because it is Clare's signature warm accent shade, the color people reach for when they want something cozy and enveloping without going full brown or full red.
Cracker Jack suits homes that lean warm and characterful: craftsman bungalows, adobe and Spanish-style exteriors, moody dining rooms, and anyone who wants a rich, hand-thrown-pottery feel rather than a cool, gray palette.
Cracker Jack leans warm and red-orange. At 40 percent saturation it is nowhere near a neutral, so do not expect it to behave like a quiet greige. It is a committed terracotta with a red pull underneath the orange, which is why in some light it can tip toward a brick or clay red and in other light toward a warmer rust.
The undertone shows most in strong daylight and against clean whites, where the orange-red glow is obvious. In dim or artificial light it can drop toward a deeper brown-red. To judge it honestly, tape a sample next to a true chocolate brown and a bright orange. Cracker Jack should sit between them, earthier than the orange and warmer and more saturated than the brown. Also hold it against a white trim card so you can see how orange it really reads.
Best Rooms and Uses for Cracker Jack
At LRV 16 this is a statement and contrast color, not a whole-home light neutral. It is happiest where you want drama and warmth in a defined dose: a dining room, a powder room, a moody study, or a single accent wall behind a bed or sofa.
It is excellent on a front door and on cabinetry or a kitchen island, where its depth reads as intentional and pottery-like. On exteriors it suits craftsman, adobe, and Spanish or Mediterranean bodies, and it makes a strong door color against a lighter house. Keep trim in a clean cream or soft white so the edges stay crisp. In a small, low-light room, only use it wall to wall if you want a deliberately cocooning, enveloping effect, and add warm lighting to support it.
How Lighting Changes Cracker Jack
With an LRV of 16, Cracker Jack is a dark color that depends heavily on the light it gets. In a north-facing room, where light is cool and flat, it goes browner, heavier, and can feel closed in, so it needs lamps and warm bulbs to stay alive. South-facing rooms flood it with warm light and pull out its best rust glow.
East light is cool in the morning and warms through the day, while west light amplifies the red in late-afternoon sun. Bulb color matters a lot here: warm 2700K bulbs deepen the terracotta and make it cozy, while cooler 4000K and up bulbs mute it toward a flat brown. As its tonal band suggests, this color wants strong daylight or warm bulbs to look its best.
Most complaints about Cracker Jack are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
TEST IT IN YOUR LIGHT →Cracker Jack vs Similar Colors
Within Clare's own warm range, the closest cousins differ mainly in brightness and how red they read. Sriracha (PNT100-DP-29), at LRV 20, is lighter and noticeably redder and hotter, more of a chili-red than a clay rust, so pick it when you want energy rather than a grounded earth tone.
Fire Sign (PNT100-DP-74), at LRV 25, is lighter and brighter still, a cleaner terracotta that reads more orange and less brooding, which makes it easier in a room with limited light where Cracker Jack would go heavy. Big Apple (PNT100-DP-30), at LRV 17, is nearly the same depth as Cracker Jack but rosier and browner, with less orange punch, so it feels more muted and mauve-adjacent on the wall. Choose Cracker Jack when you specifically want that balanced clay-rust middle: warmer than Big Apple, calmer than Sriracha.
Colors That Go With Cracker Jack
For trim and ceilings, a high-LRV white keeps Cracker Jack from feeling muddy. Snow Day (Clare 04), at LRV 92, is a bright, clean choice, while White Light (Clare 03), at LRV 86, is a touch softer and warmer against the rust.
For a second wall color or an adjoining room, Greige (Clare 07) at LRV 50 or the lighter Mainstay (Clare 05) at LRV 65 give you a calm mid neutral that lets the terracotta stay the star. For an accent that plays off its earthiness, a muted green like Avocado Toast (Clare 08) at LRV 35, or the deeper House Plant (Clare 16) at LRV 22, is a natural pairing. If you want a bold contrast on a door or built-in, the deep blue Goodnight Moon (Clare 10) at LRV 6 sets off the orange. Warm woods and brass or aged-bronze metals also flatter it.
Need It From Another Brand?
Any paint counter can custom-tint Clare Clare 17 directly — but if you would rather stay in one brand's own deck, these are the closest stock matches:
Similar Clare colors
closest in the Clare deckThe nearest shades to Cracker Jack within Clare's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A05F45 in HSL space. Pair Cracker Jack with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
The Questions Everyone Asks
Is Cracker Jack warm or cool, and is it more brown or orange?
Cracker Jack is firmly warm, a terracotta-rust with a red-orange hue and moderate saturation, so it reads as an earthy clay color rather than a neutral or cool gray. In strong daylight it clearly looks terracotta orange, but at LRV 16 with its red undertone it drops toward brown-red in low or cool light. Think hand-thrown clay pot, not a plain brown or bright pumpkin.
What trim white goes with Cracker Jack?
A clean, high-LRV white keeps the edges crisp. Snow Day (Clare 04), at LRV 92, is bright and cool enough to make the rust pop, while White Light (Clare 03), at LRV 86, is slightly softer and warmer if you want a gentler contrast. Both stop the dark terracotta from looking muddy against the trim.
Does Cracker Jack work on cabinets or exteriors?
Yes. Its depth and warmth make it a strong choice for cabinetry, a kitchen island, or a front door, where it reads as intentional and pottery-like. On exteriors it suits craftsman, adobe, and Spanish or Mediterranean styles, and it works well as a bold door color against a lighter house body.
What does an LRV of 16 mean for Cracker Jack in practice?
An LRV of 16 means Cracker Jack is dark and absorbs most of the light that hits it, so it will not brighten a room. Treat it as a statement or accent color rather than a light whole-home neutral. In north-facing or low-light spaces, add warm lamps so it stays rich instead of going flat and heavy.
How is Cracker Jack different from Sriracha?
Both are warm Clare reds, but Sriracha (PNT100-DP-29) is lighter, at LRV 20, and noticeably redder and hotter, closer to a chili red. Cracker Jack is deeper and more orange-earth, a grounded clay rust. Choose Sriracha for energy and Cracker Jack when you want a calmer, more terracotta feel.
Should I sample Cracker Jack before painting?
Definitely. Because it is a dark, warm color at LRV 16, it shifts a lot between browner and redder depending on exposure and bulb temperature. Paint a large swatch or sample board, view it on different walls, and check it in morning, afternoon, and evening light before committing to the whole room.
Will It Work in YOUR Room?
No page can promise how Cracker Jack behaves in your light. Upload a photo and see it on your own walls in seconds — before you spend a cent on samples.
TRY CRACKER JACK ON YOUR ROOM →
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