Color spec
| Brand | Benjamin Moore |
| Name | Santa Fe Tan |
| SKU | 2097-40 |
| Hex | #9F7F73 |
| RGB | 159, 127, 115 |
| HSL | 16°, 19%, 54% |
| LRV | 24 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Santa Fe Tan
With an LRV of 24, Santa Fe Tan is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Santa Fe Tan works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Portola Paints
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Santa Fe Tan within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9F7F73 in HSL space. Pair Santa Fe Tan with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Santa Fe Tan Equivalents at Other Brands
Matching Santa Fe Tan from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2097-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Santa Fe Tan
Sherwin-Williams has no exact twin of Santa Fe Tan. The nearest is Dusted Truffle (SW 9083) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 24). Compare large swatches before substituting. See the full Dusted Truffle swatch →
Behr Equivalent of Santa Fe Tan
At Behr, the closest color to Santa Fe Tan is Fresh Cedar (MQ1-52) — very close at ΔE 3.27, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Cedar swatch →
Valspar Equivalent of Santa Fe Tan
Valspar's nearest match is Navajo Horizon (2003-9C), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 24.4 vs 24) and carries a warm red undertone, so it substitutes for Santa Fe Tan without repainting risk. See the full Navajo Horizon swatch →
PPG / Glidden Equivalent of Santa Fe Tan
At PPG / Glidden, the closest color to Santa Fe Tan is Tattered Teddy (PPG1072-5) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 25 vs 24) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Tattered Teddy swatch →
Glidden Equivalent of Santa Fe Tan
At Glidden, the closest color to Santa Fe Tan is Tattered Teddy (PPG1072-5) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Tattered Teddy swatch →
HGTV Home by Sherwin-Williams Equivalent of Santa Fe Tan
HGTV Home by Sherwin-Williams has no exact twin of Santa Fe Tan. The nearest is Ledgestone (HGSW 3074) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 25 vs 24). Compare large swatches before substituting. See the full Ledgestone swatch →
Dunn-Edwards Equivalent of Santa Fe Tan
At Dunn-Edwards, the closest color to Santa Fe Tan is Wood Lake (DE6075) — very close at ΔE 2.79, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wood Lake swatch →
Diamond Vogel Equivalent of Santa Fe Tan
Diamond Vogel's nearest match is Emerging Leaf (0135), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone, so it substitutes for Santa Fe Tan without repainting risk. See the full Emerging Leaf swatch →
Hirshfield's Equivalent of Santa Fe Tan
At Hirshfield's, the closest color to Santa Fe Tan is Emerging Leaf (0135) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emerging Leaf swatch →
Portola Paints Equivalent of Santa Fe Tan
At Portola Paints, the closest color to Santa Fe Tan is Jolene (JOLENE) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Jolene swatch →
Kompozit Equivalent of Santa Fe Tan
At Kompozit, the closest color to Santa Fe Tan is Emerging Leaf (0135) — very close at ΔE 2.13, though not an exact twin. It runs slightly darker (LRV 22 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Emerging Leaf swatch →