Color spec
| Brand | Benjamin Moore |
| Name | Putnam Ivory |
| SKU | HC-39 |
| Hex | #E0CB9F |
| RGB | 224, 203, 159 |
| HSL | 41°, 51%, 75% |
| LRV | 65 |
| Undertone | warm red-orange tone |
| Family | Yellow |
What Color Is Putnam Ivory, Really?
Putnam Ivory reads as a warm red-orange tone — light — bounces daylight without going clinical. The notes below cover how Benjamin Moore HC-39 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Putnam Ivory
Putnam Ivory is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Yellows lift kitchens, hallways and kids' rooms with warmth.
How Lighting Changes Putnam Ivory
At LRV 65, Putnam Ivory is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Putnam Ivory are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
TEST IT IN YOUR LIGHT →Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore HC-39 directly — but if you would rather stay in one brand's own deck, these are the closest stock matches:
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Putnam Ivory within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E0CB9F in HSL space. Pair Putnam Ivory with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Will It Work in YOUR Room?
No page can promise how Putnam Ivory behaves in your light. Upload a photo and see it on your own walls in seconds — before you spend a cent on samples.
TRY PUTNAM IVORY ON YOUR ROOM →
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