Color spec
| Brand | Benjamin Moore |
| Name | Penny |
| SKU | 2163-30 |
| Hex | #986E4F |
| RGB | 152, 110, 79 |
| HSL | 25°, 32%, 45% |
| LRV | 19 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Benjamin Moore Penny
With an LRV of 19, Penny is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Penny works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Penny within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #986E4F in HSL space. Pair Penny with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Penny Equivalents at Other Brands
Matching Penny from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2163-30 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Penny
At Sherwin-Williams, the closest color to Penny is Wheat Penny (SW 7705) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wheat Penny swatch →
Behr Equivalent of Penny
Behr's nearest match is Sorrel Brown (PMD-88), visually identical in normal room light (ΔE 1.93). It sits at the same lightness (LRV 18 vs 19) and carries a warm red-orange undertone, so it substitutes for Penny without repainting risk. See the full Sorrel Brown swatch →
Valspar Equivalent of Penny
At Valspar, the closest color to Penny is Mocha Syrup (3002-9B) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 17.9 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mocha Syrup swatch →
PPG / Glidden Equivalent of Penny
At PPG / Glidden, the closest color to Penny is Foxfire Brown (PPG1069-6) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Foxfire Brown swatch →
Glidden Equivalent of Penny
Glidden has no exact twin of Penny. The nearest is Apple Butter (PPG15-02) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Apple Butter swatch →
HGTV Home by Sherwin-Williams Equivalent of Penny
At HGTV Home by Sherwin-Williams, the closest color to Penny is Antiquarian Brown (HGSW 0045) — very close at ΔE 3.06, though not an exact twin. It runs slightly darker (LRV 16 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Antiquarian Brown swatch →
Dunn-Edwards Equivalent of Penny
At Dunn-Edwards, the closest color to Penny is Brown Eyes (DE5265) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Brown Eyes swatch →
Farrow & Ball Equivalent of Penny
At Farrow & Ball, the closest color to Penny is Marmelo (NO. 316) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Marmelo swatch →
Diamond Vogel Equivalent of Penny
Diamond Vogel has no exact twin of Penny. The nearest is Rare Happening (0242) at ΔE 3.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Rare Happening swatch →
Hirshfield's Equivalent of Penny
Hirshfield's's nearest match is Cavern Sand (0165), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 20 vs 19) and carries a warm red-orange undertone, so it substitutes for Penny without repainting risk. See the full Cavern Sand swatch →
Rodda Equivalent of Penny
Rodda has no exact twin of Penny. The nearest is Chocolate Opal (R130) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 21 vs 19). Compare large swatches before substituting. See the full Chocolate Opal swatch →
C2 Paint Equivalent of Penny
At C2 Paint, the closest color to Penny is Buckaroo (C2-615) — very close at ΔE 2.68, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Buckaroo swatch →
Portola Paints Equivalent of Penny
Portola Paints has no exact twin of Penny. The nearest is Miel (MIEL) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 19). Compare large swatches before substituting. See the full Miel swatch →
Kompozit Equivalent of Penny
Kompozit's nearest match is Cavern Sand (0165), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 19 vs 19) and carries a warm red-orange undertone, so it substitutes for Penny without repainting risk. See the full Cavern Sand swatch →