Color spec
| Brand | Benjamin Moore |
| Name | Norwester Tan |
| SKU | CC-332 |
| Hex | #A98E69 |
| RGB | 169, 142, 105 |
| HSL | 35°, 27%, 54% |
| LRV | 29 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Benjamin Moore Norwester Tan
Norwester Tan sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Norwester Tan is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Norwester Tan within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A98E69 in HSL space. Pair Norwester Tan with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Norwester Tan Equivalents at Other Brands
Matching Norwester Tan from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CC-332 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Norwester Tan
Sherwin-Williams has no exact twin of Norwester Tan. The nearest is Double Latte (SW 9108) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28 vs 29). Compare large swatches before substituting. See the full Double Latte swatch →
Behr Equivalent of Norwester Tan
At Behr, the closest color to Norwester Tan is River Road (N270-5) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 28 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full River Road swatch →
Valspar Equivalent of Norwester Tan
At Valspar, the closest color to Norwester Tan is Char Latte (M128) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 29.1 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Char Latte swatch →
PPG / Glidden Equivalent of Norwester Tan
PPG / Glidden's nearest match is Coffee With Cream (PPG1086-6), visually identical in normal room light (ΔE 1.52). It runs slightly darker (LRV 27 vs 29) and carries a warm red-orange undertone, so it substitutes for Norwester Tan without repainting risk. See the full Coffee With Cream swatch →
Glidden Equivalent of Norwester Tan
At Glidden, the closest color to Norwester Tan is Confidence (PPG1078-5) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 28 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Confidence swatch →
Dutch Boy Equivalent of Norwester Tan
At Dutch Boy, the closest color to Norwester Tan is Batter's Box (320-5DB) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 29 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Batter's Box swatch →
HGTV Home by Sherwin-Williams Equivalent of Norwester Tan
HGTV Home by Sherwin-Williams has no exact twin of Norwester Tan. The nearest is Tranquil Tan (HGSW 3163) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28 vs 29). Compare large swatches before substituting. See the full Tranquil Tan swatch →
Dunn-Edwards Equivalent of Norwester Tan
Dunn-Edwards's nearest match is Rattan Basket (DE6201), visually identical in normal room light (ΔE 1.93). It runs slightly darker (LRV 27 vs 29) and carries a warm red-orange undertone, so it substitutes for Norwester Tan without repainting risk. See the full Rattan Basket swatch →
Magnolia Home Equivalent of Norwester Tan
At Magnolia Home, the closest color to Norwester Tan is Vintage Crown (JG-152) — very close at ΔE 2.84, though not an exact twin. It runs slightly darker (LRV 26 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Vintage Crown swatch →
Diamond Vogel Equivalent of Norwester Tan
Diamond Vogel's nearest match is Key Keeper (0290), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 28 vs 29) and carries a warm red-orange undertone, so it substitutes for Norwester Tan without repainting risk. See the full Key Keeper swatch →
Hirshfield's Equivalent of Norwester Tan
Hirshfield's's nearest match is Canyon Gold (H0031), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 29 vs 29) and carries a warm red-orange undertone, so it substitutes for Norwester Tan without repainting risk. See the full Canyon Gold swatch →
Rodda Equivalent of Norwester Tan
Rodda has no exact twin of Norwester Tan. The nearest is Madrona (CA102) at ΔE 4.23 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 27 vs 29). Compare large swatches before substituting. See the full Madrona swatch →
C2 Paint Equivalent of Norwester Tan
C2 Paint's nearest match is Shade Moss (BD36), visually identical in normal room light (ΔE 1.35). It runs slightly darker (LRV 27 vs 29) and carries a warm red-orange undertone, so it substitutes for Norwester Tan without repainting risk. See the full Shade Moss swatch →
Kompozit Equivalent of Norwester Tan
At Kompozit, the closest color to Norwester Tan is Spiced Rum (0240) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 28 vs 29) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Spiced Rum swatch →