Color spec
| Brand | Benjamin Moore |
| Name | Mocha Madness |
| SKU | 2100-10 |
| Hex | #6E4939 |
| RGB | 110, 73, 57 |
| HSL | 18°, 32%, 33% |
| LRV | 9 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Mocha Madness
At LRV 9, Mocha Madness is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Mocha Madness earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Mocha Madness within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6E4939 in HSL space. Pair Mocha Madness with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Mocha Madness Equivalents at Other Brands
Matching Mocha Madness from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2100-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mocha Madness
At Sherwin-Williams, the closest color to Mocha Madness is Vintage Leather (SW 6062) — very close at ΔE 2.4, though not an exact twin. It runs slightly darker (LRV 7 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage Leather swatch →
Behr Equivalent of Mocha Madness
Behr's nearest match is Bricktone (BXC-42), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Mocha Madness without repainting risk. See the full Bricktone swatch →
Valspar Equivalent of Mocha Madness
At Valspar, the closest color to Mocha Madness is Cowboy Hat (3010-8) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 8.3 vs 9) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cowboy Hat swatch →
PPG / Glidden Equivalent of Mocha Madness
The closest PPG / Glidden equivalent of Mocha Madness is Bird House Brown (PPG1072-7). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 8 vs 9). If PPG / Glidden is your counter, order Bird House Brown and you'll get the same color. See the full Bird House Brown swatch →
Glidden Equivalent of Mocha Madness
The closest Glidden equivalent of Mocha Madness is Bird House Brown (PPG1072-7). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 8 vs 9). If Glidden is your counter, order Bird House Brown and you'll get the same color. See the full Bird House Brown swatch →
Dutch Boy Equivalent of Mocha Madness
Dutch Boy's nearest match is Pinecone Brown (313-7DB), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 8 vs 9) and carries a warm red-orange undertone, so it substitutes for Mocha Madness without repainting risk. See the full Pinecone Brown swatch →
HGTV Home by Sherwin-Williams Equivalent of Mocha Madness
At HGTV Home by Sherwin-Williams, the closest color to Mocha Madness is Tavern Oak (HGSW 3051) — very close at ΔE 2.4, though not an exact twin. It runs slightly darker (LRV 7 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tavern Oak swatch →
Dunn-Edwards Equivalent of Mocha Madness
Dunn-Edwards has no exact twin of Mocha Madness. The nearest is Sunken Ship (DEA148) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 7 vs 9). Compare large swatches before substituting. See the full Sunken Ship swatch →
Magnolia Home Equivalent of Mocha Madness
Magnolia Home has no exact twin of Mocha Madness. The nearest is Mountain Currant (JG-171) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 9). Compare large swatches before substituting. See the full Mountain Currant swatch →
Farrow & Ball Equivalent of Mocha Madness
Farrow & Ball has no exact twin of Mocha Madness. The nearest is Deep Reddish Brown (NO. W101) at ΔE 4.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 9). Compare large swatches before substituting. See the full Deep Reddish Brown swatch →
Hirshfield's Equivalent of Mocha Madness
Hirshfield's's nearest match is Evolution (0130), visually identical in normal room light (ΔE 1.58). It runs slightly lighter (LRV 11 vs 9) and carries a warm red undertone, so it substitutes for Mocha Madness without repainting risk. See the full Evolution swatch →
Rodda Equivalent of Mocha Madness
At Rodda, the closest color to Mocha Madness is Auburn (CA219) — very close at ΔE 2.86, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Auburn swatch →
Kompozit Equivalent of Mocha Madness
Kompozit's nearest match is Evolution (0130), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 9 vs 9) and carries a warm red undertone, so it substitutes for Mocha Madness without repainting risk. See the full Evolution swatch →