Color spec
| Brand | Benjamin Moore |
| Name | Milano Red |
| SKU | 1313 |
| Hex | #D85C66 |
| RGB | 216, 92, 102 |
| HSL | 355°, 61%, 60% |
| LRV | 23 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Milano Red
With an LRV of 23, Milano Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Milano Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Milano Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D85C66 in HSL space. Pair Milano Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Milano Red Equivalents at Other Brands
Matching Milano Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1313 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Milano Red
At Sherwin-Williams, the closest color to Milano Red is Grenadine (SW 6592) — very close at ΔE 3.18, though not an exact twin. It runs slightly lighter (LRV 26 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Grenadine swatch →
Behr Equivalent of Milano Red
At Behr, the closest color to Milano Red is Strawberry Taffy (P150-5A) — very close at ΔE 3.14, though not an exact twin. It runs slightly lighter (LRV 26 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Strawberry Taffy swatch →
PPG / Glidden Equivalent of Milano Red
At PPG / Glidden, the closest color to Milano Red is Cranberry Splash (PPG1185-6) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cranberry Splash swatch →
Glidden Equivalent of Milano Red
At Glidden, the closest color to Milano Red is Cranberry Splash (PPG1185-6) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cranberry Splash swatch →
HGTV Home by Sherwin-Williams Equivalent of Milano Red
At HGTV Home by Sherwin-Williams, the closest color to Milano Red is Robust Pink (HGSW 1054) — very close at ΔE 3.18, though not an exact twin. It runs slightly lighter (LRV 26 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Robust Pink swatch →
Dunn-Edwards Equivalent of Milano Red
Dunn-Edwards's nearest match is Neon Pink (DEFD10), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 23 vs 23) and carries a warm red undertone, so it substitutes for Milano Red without repainting risk. See the full Neon Pink swatch →
Diamond Vogel Equivalent of Milano Red
Diamond Vogel's nearest match is Heart to Heart (1100), visually identical in normal room light (ΔE 1.12). It sits at the same lightness (LRV 24 vs 23) and carries a warm red undertone, so it substitutes for Milano Red without repainting risk. See the full Heart to Heart swatch →
Hirshfield's Equivalent of Milano Red
The closest Hirshfield's equivalent of Milano Red is Heart to Heart (1100). At ΔE 0.99 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 23 vs 23). If Hirshfield's is your counter, order Heart to Heart and you'll get the same color. See the full Heart to Heart swatch →
C2 Paint Equivalent of Milano Red
C2 Paint has no exact twin of Milano Red. The nearest is Thistle Tip (BD58) at ΔE 3.69 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 23). Compare large swatches before substituting. See the full Thistle Tip swatch →
Kompozit Equivalent of Milano Red
The closest Kompozit equivalent of Milano Red is Heart to Heart (1100). At ΔE 0.99 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 23 vs 23). If Kompozit is your counter, order Heart to Heart and you'll get the same color. See the full Heart to Heart swatch →