Milano Red
1313 · #D85C66 · LRV 23 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Rumors8
- 2Sunset Orange17
- 3Milano Red23
- 4Rejuvenate30
- 5Tangerine Dream36
What Color Is Milano Red, Really?
Milano Red reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 1313 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Milano Red
Milano Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Milano Red
With an LRV of 23, Milano Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Milano Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 1313 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | GrenadineSW 6592 · Sherwin-Williams | 3.2 | 26 | Color page → |
| Behr | RouletteP170-5 · Behr | 4.0 | 24 | Color page → |
| PPG / Glidden | Cranberry SplashPPG1185-6 · PPG / Glidden | 2.4 | 22 | Color page → |
| Glidden | Cranberry SplashPPG1185-6 · Glidden | 2.4 | 22 | Color page → |
| HGTV Home by Sherwin-Williams | Robust PinkHGSW 1054 · HGTV Home by Sherwin-Williams | 3.2 | 26 | Color page → |
| Dunn-Edwards | Neon PinkDEFD10 · Dunn-Edwards | 1.5 | 23 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Milano Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #D85C66 in HSL space. Pair Milano Red with one accent and one neutral — the swatches below are starting points, not final picks.
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