Color spec
| Brand | Benjamin Moore |
| Name | Madison Avenue |
| SKU | 759 |
| Hex | #6BC0CE |
| RGB | 107, 192, 206 |
| HSL | 188°, 50%, 61% |
| LRV | 47 |
| Undertone | cool blue-green tone |
| Family | Teal |
About Benjamin Moore Madison Avenue
Madison Avenue sits in the mid-range at LRV 47, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Madison Avenue is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Teals add character without shouting — good for a vanity, an island or a feature wall.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all teal from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Madison Avenue within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6BC0CE in HSL space. Pair Madison Avenue with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Madison Avenue Equivalents at Other Brands
Matching Madison Avenue from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 759 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Madison Avenue
At Sherwin-Williams, the closest color to Madison Avenue is Surfin' (SW 9048) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 46 vs 47) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Surfin' swatch →
Behr Equivalent of Madison Avenue
At Behr, the closest color to Madison Avenue is Tropical Splash (540D-5) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 46 vs 47) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Tropical Splash swatch →
Valspar Equivalent of Madison Avenue
At Valspar, the closest color to Madison Avenue is Fiesta Blue (5003-10A) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 46.3 vs 47) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Fiesta Blue swatch →
PPG / Glidden Equivalent of Madison Avenue
At PPG / Glidden, the closest color to Madison Avenue is High Dive (PPG1236-5) — very close at ΔE 2.58, though not an exact twin. It runs noticeably darker (LRV 41 vs 47) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full High Dive swatch →
Glidden Equivalent of Madison Avenue
Glidden's nearest match is Pacific Coast Blue (18BG 47/282), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 47 vs 47) and carries a cool blue-green undertone, so it substitutes for Madison Avenue without repainting risk. See the full Pacific Coast Blue swatch →
Dutch Boy Equivalent of Madison Avenue
Dutch Boy's nearest match is Emilee's Smile (134-5DB), visually identical in normal room light (ΔE 1.22). It runs slightly darker (LRV 44 vs 47) and carries a cool blue-green undertone, so it substitutes for Madison Avenue without repainting risk. See the full Emilee's Smile swatch →
HGTV Home by Sherwin-Williams Equivalent of Madison Avenue
HGTV Home by Sherwin-Williams has no exact twin of Madison Avenue. The nearest is Fore and Aft (HGSW 1324) at ΔE 4.64 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 46 vs 47). Compare large swatches before substituting. See the full Fore and Aft swatch →
Dunn-Edwards Equivalent of Madison Avenue
Dunn-Edwards's nearest match is Faded Jeans (DE5752), visually identical in normal room light (ΔE 1.63). It runs noticeably darker (LRV 40 vs 47) and carries a cool blue-green undertone, so it substitutes for Madison Avenue without repainting risk. See the full Faded Jeans swatch →
Diamond Vogel Equivalent of Madison Avenue
Diamond Vogel's nearest match is Enchanted Evening (0673), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 48 vs 47) and carries a cool blue-green undertone, so it substitutes for Madison Avenue without repainting risk. See the full Enchanted Evening swatch →
Hirshfield's Equivalent of Madison Avenue
Hirshfield's's nearest match is Enchanted Evening (0673), visually identical in normal room light (ΔE 1.26). It runs slightly lighter (LRV 49 vs 47) and carries a cool blue-green undertone, so it substitutes for Madison Avenue without repainting risk. See the full Enchanted Evening swatch →
C2 Paint Equivalent of Madison Avenue
C2 Paint has no exact twin of Madison Avenue. The nearest is Pond Shimmer (BD24) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 41 vs 47). Compare large swatches before substituting. See the full Pond Shimmer swatch →
Kompozit Equivalent of Madison Avenue
Kompozit's nearest match is Enchanted Evening (0673), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 46 vs 47) and carries a cool blue-green undertone, so it substitutes for Madison Avenue without repainting risk. See the full Enchanted Evening swatch →