Kiwi
544 · #95AD6D · LRV 37 — cool green tone, mid-tone — versatile but shifts visibly with light.
- 1Sage Green22
- 2Evergreen Fog30
- 3Kiwi37
- 4Saybrook Sage45
- 5Soft Fern57
What Color Is Kiwi, Really?
Kiwi reads as a cool green tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 544 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Kiwi
Kiwi is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.
How Lighting Changes Kiwi
Kiwi sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Kiwi are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 544 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Stay in LimeSW 9032 · Sherwin-Williams | 4.7 | 38 | Color page → |
| Behr | French ParsleyBIC-57 · Behr | 1.2 | 39 | Color page → |
| Valspar | Snipped Chive8002-30E · Valspar | 3.2 | 37 | Color page → |
| PPG / Glidden | Always ApplePPG1118-5 · PPG / Glidden | 4.9 | 36 | Color page → |
| Glidden | Spring Hosta Green30GY 38/296 · Glidden | 3.5 | 38 | Color page → |
| HGTV Home by Sherwin-Williams | Organic GreenHGSW 1263 · HGTV Home by Sherwin-Williams | 4.9 | 35 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Kiwi within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #95AD6D in HSL space. Pair Kiwi with one accent and one neutral — the swatches below are starting points, not final picks.
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