Color guide · Benjamin Moore · Neutral

Hancock Gray

HC-97 · #968D70 · LRV 27 · warm yellow tone

HC-97 · #968D70 · LRV 27 — warm yellow tone, mid-tone — versatile but shifts visibly with light.

Hancock GrayBenjamin Moore · HC-97
The color, edge to edge.Use your own photo →
Hancock Gray
BENJAMIN MOORE · HC-97 · #968D70
Brand · codeBenjamin MooreHC-97 · all Benjamin Moore neutrals
LRV27Mid-tone — versatile but shifts visibly with light.
Undertonewarm yellow tone
FamilyNeutral
Hex · RGB · HSL#968D70 · 150, 141, 112 · 46°, 15%, 51%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Roycroft Brass15
  2. 2Anonymous20
  3. 3Hancock Gray27
  4. 4Mindful Gray48
  5. 5Revere Pewter55
Undertone and depth

What Color Is Hancock Gray, Really?

Hancock Gray reads as a warm yellow tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore HC-97 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Hancock Gray

Hancock Gray is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.

Light by light

How Lighting Changes Hancock Gray

Hancock Gray sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Hancock Gray are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore HC-97 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Hancock Gray within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Hancock Gray · 6.3 : 1 · passes AAWhite text on Hancock Gray · 3.3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #968D70 in HSL space. Pair Hancock Gray with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#968D70 + #707996
TRIADIC
#968D70 · #70968D · #8D7096
ANALOGOUS
#967A70 · #968D70 · #8C9670

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Jessica Williams

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