Geranium
1307 · #C14C45 · LRV 17 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Rookwood Dark Red3
- 2Rumors8
- 3Geranium17
- 4Inferno22
- 5Rejuvenate30
What Color Is Geranium, Really?
Geranium reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 1307 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Geranium
Geranium works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Geranium
With an LRV of 17, Geranium is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Geranium are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 1307 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | AblazeSW 6870 · Sherwin-Williams | 1.4 | 16 | Color page → |
| Behr | IntrigueP160-6 · Behr | 1.2 | 16 | Color page → |
| Valspar | Terra Cotta Red2004-3A · Valspar | 4.1 | 17.1 | Color page → |
| PPG / Glidden | Burnt RedPPG1188-7 · PPG / Glidden | 2.9 | 17 | Color page → |
| Glidden | Burnt RedPPG1188-7 · Glidden | 2.9 | 17 | Color page → |
| Dutch Boy | Luscious Scarlet105-7DB · Dutch Boy | 1.4 | 16 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Geranium within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #C14C45 in HSL space. Pair Geranium with one accent and one neutral — the swatches below are starting points, not final picks.
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