Genuine Pink
2005-40 · #C78086 · LRV 30 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Berry Bush14
- 2Razzle Dazzle20
- 3Genuine Pink30
- 4Vintage Tea Rose47
- 5Abalone Shell60
What Color Is Genuine Pink, Really?
Genuine Pink reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2005-40 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Genuine Pink
Genuine Pink is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Genuine Pink
Genuine Pink sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Genuine Pink are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 2005-40 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Coral RoseSW 9004 · Sherwin-Williams | 4.3 | 28 | Color page → |
| Behr | EnamoredM150-5 · Behr | 0.9 | 28 | Color page → |
| Valspar | Doric Pink1008-3C · Valspar | 2.3 | 27.9 | Color page → |
| PPG / Glidden | EmbergloPPG18-29 · PPG / Glidden | 4.1 | 27 | Color page → |
| Glidden | Fashion Front Rose90RR 30/285 · Glidden | 1.4 | 30 | Color page → |
| Dutch Boy | Rose Lane202-5DB · Dutch Boy | 4.5 | 28 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Genuine Pink within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #C78086 in HSL space. Pair Genuine Pink with one accent and one neutral — the swatches below are starting points, not final picks.
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