Color spec
| Brand | Benjamin Moore |
| Name | Genuine Pink |
| SKU | 2005-40 |
| Hex | #C78086 |
| RGB | 199, 128, 134 |
| HSL | 355°, 39%, 64% |
| LRV | 30 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore Genuine Pink
Genuine Pink sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Genuine Pink is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Clare
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Genuine Pink within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C78086 in HSL space. Pair Genuine Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Genuine Pink Equivalents at Other Brands
Matching Genuine Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2005-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Genuine Pink
Sherwin-Williams has no exact twin of Genuine Pink. The nearest is Coral Rose (SW 9004) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Coral Rose swatch →
Behr Equivalent of Genuine Pink
Behr has no exact twin of Genuine Pink. The nearest is Portuguese Dawn (S160-4) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 30). Compare large swatches before substituting. See the full Portuguese Dawn swatch →
Valspar Equivalent of Genuine Pink
At Valspar, the closest color to Genuine Pink is Doric Pink (1008-3C) — very close at ΔE 2.3, though not an exact twin. It runs slightly darker (LRV 27.9 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Doric Pink swatch →
PPG / Glidden Equivalent of Genuine Pink
PPG / Glidden has no exact twin of Genuine Pink. The nearest is Emberglo (PPG18-29) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 27 vs 30). Compare large swatches before substituting. See the full Emberglo swatch →
Glidden Equivalent of Genuine Pink
Glidden's nearest match is Fashion Front Rose (90RR 30/285), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 30 vs 30) and carries a warm red undertone, so it substitutes for Genuine Pink without repainting risk. See the full Fashion Front Rose swatch →
Dutch Boy Equivalent of Genuine Pink
Dutch Boy has no exact twin of Genuine Pink. The nearest is Rose Lane (202-5DB) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Rose Lane swatch →
HGTV Home by Sherwin-Williams Equivalent of Genuine Pink
HGTV Home by Sherwin-Williams has no exact twin of Genuine Pink. The nearest is Posey Pink (HGSW 2054) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Posey Pink swatch →
Dunn-Edwards Equivalent of Genuine Pink
At Dunn-Edwards, the closest color to Genuine Pink is Victorian Rouge (DE5095) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Victorian Rouge swatch →
Farrow & Ball Equivalent of Genuine Pink
Farrow & Ball has no exact twin of Genuine Pink. The nearest is Fruit Fool (NO. 9911) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Fruit Fool swatch →
Diamond Vogel Equivalent of Genuine Pink
At Diamond Vogel, the closest color to Genuine Pink is Impatient Heart (0063) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Impatient Heart swatch →
Hirshfield's Equivalent of Genuine Pink
At Hirshfield's, the closest color to Genuine Pink is Impatient Heart (0063) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Impatient Heart swatch →
Clare Equivalent of Genuine Pink
Clare has no exact twin of Genuine Pink. The nearest is Pink Sky (PNT100-MD-28) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 32 vs 30). Compare large swatches before substituting. See the full Pink Sky swatch →
Kompozit Equivalent of Genuine Pink
At Kompozit, the closest color to Genuine Pink is Impatient Heart (0063) — very close at ΔE 2.92, though not an exact twin. It runs slightly darker (LRV 28 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Impatient Heart swatch →