Color spec
| Brand | Benjamin Moore |
| Name | Flame |
| SKU | 2012-20 |
| Hex | #E75136 |
| RGB | 231, 81, 54 |
| HSL | 9°, 79%, 56% |
| LRV | 23 |
| Undertone | warm red tone |
| Family | Orange |
About Benjamin Moore Flame
With an LRV of 23, Flame is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Flame works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Flame within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E75136 in HSL space. Pair Flame with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Flame Equivalents at Other Brands
Matching Flame from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2012-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Flame
At Sherwin-Williams, the closest color to Flame is Energetic Orange (SW 6880) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Energetic Orange swatch →
Behr Equivalent of Flame
Behr's nearest match is Bonfire Night (P200-7), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 22 vs 23) and carries a warm red undertone, so it substitutes for Flame without repainting risk. See the full Bonfire Night swatch →
Valspar Equivalent of Flame
Valspar has no exact twin of Flame. The nearest is Autumn Blaze (2002-1A) at ΔE 4.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24.2 vs 23). Compare large swatches before substituting. See the full Autumn Blaze swatch →
PPG / Glidden Equivalent of Flame
PPG / Glidden has no exact twin of Flame. The nearest is Candy Corn (PPG17-16) at ΔE 4.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24 vs 23). Compare large swatches before substituting. See the full Candy Corn swatch →
Glidden Equivalent of Flame
Glidden has no exact twin of Flame. The nearest is Skyrocket Red (30YR 20/595) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 20 vs 23). Compare large swatches before substituting. See the full Skyrocket Red swatch →
Dunn-Edwards Equivalent of Flame
Dunn-Edwards's nearest match is Burning Tomato (DEA111), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 22 vs 23) and carries a warm red undertone, so it substitutes for Flame without repainting risk. See the full Burning Tomato swatch →
Farrow & Ball Equivalent of Flame
Farrow & Ball has no exact twin of Flame. The nearest is Charlotte's Locks (NO. 268) at ΔE 4.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 23). Compare large swatches before substituting. See the full Charlotte's Locks swatch →