Color guide · Benjamin Moore · Teal

Coat of Arms

763 · #3C6C7A · LRV 15 · cool blue-green tone

763 · #3C6C7A · LRV 15 — cool blue-green tone, dark — high drama, needs strong daylight or warm bulbs.

Coat of ArmsBenjamin Moore · 763
The color, edge to edge.Use your own photo →
Coat of Arms
BENJAMIN MOORE · 763 · #3C6C7A
Brand · codeBenjamin Moore763 · all Benjamin Moore teals
LRV15Dark — high drama, needs strong daylight or warm bulbs.
Undertonecool blue-green tone
FamilyTeal
Hex · RGB · HSL#3C6C7A · 60, 108, 122 · 194°, 34%, 36%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Salamander6
  2. 2Coat of Arms15
  3. 3Adirondack Blue22
  4. 4Van Courtland Blue31
Undertone and depth

What Color Is Coat of Arms, Really?

Coat of Arms reads as a cool blue-green tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 763 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Coat of Arms

Coat of Arms works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Teals add character without shouting — good for a vanity, an island or a feature wall.

Light by light

How Lighting Changes Coat of Arms

With an LRV of 15, Coat of Arms is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Coat of Arms are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 763 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Coat of Arms within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Coat of Arms · 3.6 : 1 · large text onlyWhite text on Coat of Arms · 5.8 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #3C6C7A in HSL space. Pair Coat of Arms with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#3C6C7A + #7A4A3C
TRIADIC
#3C6C7A · #7A3C6C · #6C7A3C
ANALOGOUS
#3C7A69 · #3C6C7A · #3C4D7A

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