Color spec
| Brand | Behr |
| Name | Wild Cranberry |
| SKU | BXC-90 |
| Hex | #5C2444 |
| RGB | 92, 36, 68 |
| HSL | 326°, 44%, 25% |
| LRV | 4 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Wild Cranberry
At LRV 4, Wild Cranberry is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Wild Cranberry earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Benjamin Moore
Valspar
Dutch Boy
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Wild Cranberry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5C2444 in HSL space. Pair Wild Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Wild Cranberry Equivalents at Other Brands
Matching Wild Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BXC-90 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Wild Cranberry
At Benjamin Moore, the closest color to Wild Cranberry is Elderberry Wine (CSP-470) — very close at ΔE 2.88, though not an exact twin. It runs slightly lighter (LRV 7 vs 4) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Elderberry Wine swatch →
Valspar Equivalent of Wild Cranberry
Valspar has no exact twin of Wild Cranberry. The nearest is Berry Brown (1010-7) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 3.3 vs 4). Compare large swatches before substituting. See the full Berry Brown swatch →
Hirshfield's Equivalent of Wild Cranberry
Hirshfield's has no exact twin of Wild Cranberry. The nearest is Noble Honor (1166) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 8 vs 4). Compare large swatches before substituting. See the full Noble Honor swatch →
Kompozit Equivalent of Wild Cranberry
Kompozit has no exact twin of Wild Cranberry. The nearest is Noble Honor (1166) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full Noble Honor swatch →