Color spec
| Brand | Behr |
| Name | Velveteen Crush |
| SKU | 190E-3 |
| Hex | #D0ADB6 |
| RGB | 208, 173, 182 |
| HSL | 345°, 27%, 75% |
| LRV | 47 |
| Undertone | warm red tone |
| Family | Pink |
About Behr Velveteen Crush
Velveteen Crush sits in the mid-range at LRV 47, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velveteen Crush is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Velveteen Crush within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D0ADB6 in HSL space. Pair Velveteen Crush with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Velveteen Crush Equivalents at Other Brands
Matching Velveteen Crush from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 190E-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Velveteen Crush
At Benjamin Moore, the closest color to Velveteen Crush is Damask Rose (2082-50) — very close at ΔE 2.18, though not an exact twin. It runs slightly lighter (LRV 52 vs 47) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Damask Rose swatch →
Valspar Equivalent of Velveteen Crush
At Valspar, the closest color to Velveteen Crush is Twilight Bloom (V077-3) — very close at ΔE 2.57, though not an exact twin. It runs slightly darker (LRV 45.1 vs 47) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Twilight Bloom swatch →
PPG / Glidden Equivalent of Velveteen Crush
At PPG / Glidden, the closest color to Velveteen Crush is Pink Potion (PPG1045-4) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 47 vs 47) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Potion swatch →
Glidden Equivalent of Velveteen Crush
Glidden's nearest match is Pink Potion (PPG1045-4), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 47 vs 47) and carries a warm magenta undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Pink Potion swatch →
Dutch Boy Equivalent of Velveteen Crush
Dutch Boy's nearest match is Barely Berry (301-3DB), visually identical in normal room light (ΔE 1.86). It sits at the same lightness (LRV 46 vs 47) and carries a warm red undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Barely Berry swatch →
Diamond Vogel Equivalent of Velveteen Crush
Diamond Vogel's nearest match is Victorian Cottage (0104), visually identical in normal room light (ΔE 1.3). It runs slightly lighter (LRV 49 vs 47) and carries a warm red undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Victorian Cottage swatch →
Hirshfield's Equivalent of Velveteen Crush
Hirshfield's's nearest match is Victorian Cottage (0104), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 48 vs 47) and carries a warm red undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Victorian Cottage swatch →
Kompozit Equivalent of Velveteen Crush
Kompozit's nearest match is Victorian Cottage (0104), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 48 vs 47) and carries a warm red undertone, so it substitutes for Velveteen Crush without repainting risk. See the full Victorian Cottage swatch →