Color spec
| Brand | Behr |
| Name | Tree Hugger |
| SKU | S340-7 |
| Hex | #677C2D |
| RGB | 103, 124, 45 |
| HSL | 76°, 47%, 33% |
| LRV | 17 |
| Undertone | cool green tone |
| Family | Green |
About Behr Tree Hugger
With an LRV of 17, Tree Hugger is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Tree Hugger works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all green from that brand.
Sherwin-Williams
Valspar
PPG / Glidden
Glidden
Dutch Boy
Similar Behr colors
closest in the Behr deckThe nearest shades to Tree Hugger within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #677C2D in HSL space. Pair Tree Hugger with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Tree Hugger Equivalents at Other Brands
Matching Tree Hugger from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S340-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Tree Hugger
Sherwin-Williams's nearest match is Paradise (SW 6720), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 18 vs 17) and carries a cool green undertone, so it substitutes for Tree Hugger without repainting risk. See the full Paradise swatch →
Valspar Equivalent of Tree Hugger
At Valspar, the closest color to Tree Hugger is Absinthe Dreams (V021-3) — very close at ΔE 2.57, though not an exact twin. It runs slightly lighter (LRV 19.2 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Absinthe Dreams swatch →
PPG / Glidden Equivalent of Tree Hugger
PPG / Glidden has no exact twin of Tree Hugger. The nearest is Lucky (PPG1118-7) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Lucky swatch →
Glidden Equivalent of Tree Hugger
Glidden has no exact twin of Tree Hugger. The nearest is Lucky (PPG1118-7) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Lucky swatch →
Dutch Boy Equivalent of Tree Hugger
At Dutch Boy, the closest color to Tree Hugger is Yellowed Green (225-6DB) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 16 vs 17) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Yellowed Green swatch →