Color spec
| Brand | Behr |
| Name | Sweet Illusion |
| SKU | 690C-1 |
| Hex | #F9ECFC |
| RGB | 249, 236, 252 |
| HSL | 289°, 73%, 96% |
| LRV | 87 |
| Undertone | near-white with a hint of color |
| Family | Purple |
About Behr Sweet Illusion
Sweet Illusion is very light — LRV 87, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Sweet Illusion shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
4 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
Glidden
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Sweet Illusion within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F9ECFC in HSL space. Pair Sweet Illusion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Sweet Illusion Equivalents at Other Brands
Matching Sweet Illusion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 690C-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Sweet Illusion
Benjamin Moore has no exact twin of Sweet Illusion. The nearest is Pink Peony (2078-70) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 80 vs 87). Compare large swatches before substituting. See the full Pink Peony swatch →
Glidden Equivalent of Sweet Illusion
Glidden has no exact twin of Sweet Illusion. The nearest is Elizabethan Ice Pink (90RB 83/030) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 83 vs 87). Compare large swatches before substituting. See the full Elizabethan Ice Pink swatch →
Dunn-Edwards Equivalent of Sweet Illusion
At Dunn-Edwards, the closest color to Sweet Illusion is Partial Pink (DE5994) — very close at ΔE 2.6, though not an exact twin. It runs slightly darker (LRV 83 vs 87) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Partial Pink swatch →