Behr Startling Orange#F43C13 · LRV 23
Startling Orange reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Behr S-G-230 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Startling Orange |
| SKU | S-G-230 |
| Hex | #F43C13 |
| RGB | 244, 60, 19 |
| HSL | 11°, 91%, 52% |
| LRV | 23 |
| Undertone | red / warm |
| Family | Orange |
About Behr Startling Orange
With an LRV of 23, Startling Orange is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Startling Orange works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Benjamin Moore
Dunn-Edwards
Valspar
Sherwin-Williams
Farrow & Ball
PPG / Glidden
Clare
Magnolia Home
Similar Behr colors
closest in the Behr deckThe nearest shades to Startling Orange within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F43C13 in HSL space. Pair Startling Orange with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.