Color spec
| Brand | Behr |
| Name | Startling Orange |
| SKU | S-G-230 |
| Hex | #F43C13 |
| RGB | 244, 60, 19 |
| HSL | 11°, 91%, 52% |
| LRV | 23 |
| Undertone | warm red tone |
| Family | Orange |
About Behr Startling Orange
With an LRV of 23, Startling Orange is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Startling Orange works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
3 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Benjamin Moore
Valspar
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Startling Orange within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F43C13 in HSL space. Pair Startling Orange with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Startling Orange Equivalents at Other Brands
Matching Startling Orange from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S-G-230 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Startling Orange
At Benjamin Moore, the closest color to Startling Orange is Outrageous Orange (2013-10) — very close at ΔE 3.2, though not an exact twin. It runs slightly darker (LRV 20 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Outrageous Orange swatch →
Valspar Equivalent of Startling Orange
Valspar has no exact twin of Startling Orange. The nearest is Autumn Blaze (2002-1A) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24.2 vs 23). Compare large swatches before substituting. See the full Autumn Blaze swatch →
Dunn-Edwards Equivalent of Startling Orange
Dunn-Edwards has no exact twin of Startling Orange. The nearest is Burning Tomato (DEA111) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 23). Compare large swatches before substituting. See the full Burning Tomato swatch →