Color spec
| Brand | Behr |
| Name | Seaside Sand |
| SKU | 740C-1 |
| Hex | #F4EFDD |
| RGB | 244, 239, 221 |
| HSL | 47°, 51%, 91% |
| LRV | 86 |
| Undertone | warm yellow tone |
| Family | White |
About Behr Seaside Sand
Seaside Sand is very light — LRV 86, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Seaside Sand shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
19 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Seaside Sand within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F4EFDD in HSL space. Pair Seaside Sand with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Seaside Sand Equivalents at Other Brands
Matching Seaside Sand from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 740C-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Seaside Sand
Sherwin-Williams's nearest match is Paperwhite (SW 7105), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 87 vs 86) and carries a warm red-orange undertone, so it substitutes for Seaside Sand without repainting risk. See the full Paperwhite swatch →
Benjamin Moore Equivalent of Seaside Sand
Benjamin Moore's nearest match is Ivory White (925), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 86 vs 86) and carries a warm yellow undertone, so it substitutes for Seaside Sand without repainting risk. See the full Ivory White swatch →
Valspar Equivalent of Seaside Sand
At Valspar, the closest color to Seaside Sand is Dairy Belle (V164) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 85.1 vs 86) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dairy Belle swatch →
PPG / Glidden Equivalent of Seaside Sand
The closest PPG / Glidden equivalent of Seaside Sand is Combed Cotton (PPG1205-1). At ΔE 0.95 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 87 vs 86). If PPG / Glidden is your counter, order Combed Cotton and you'll get the same color. See the full Combed Cotton swatch →
Glidden Equivalent of Seaside Sand
The closest Glidden equivalent of Seaside Sand is Spice Ivory (PPG1204-1). At ΔE 0.51 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 86 vs 86). If Glidden is your counter, order Spice Ivory and you'll get the same color. See the full Spice Ivory swatch →
Dutch Boy Equivalent of Seaside Sand
The closest Dutch Boy equivalent of Seaside Sand is Split Banana (118-1DB). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 86 vs 86). If Dutch Boy is your counter, order Split Banana and you'll get the same color. See the full Split Banana swatch →
HGTV Home by Sherwin-Williams Equivalent of Seaside Sand
HGTV Home by Sherwin-Williams's nearest match is Citilite (HGSW 4028), visually identical in normal room light (ΔE 1.86). It runs slightly lighter (LRV 88 vs 86) and carries a near-white undertone, so it substitutes for Seaside Sand without repainting risk. See the full Citilite swatch →
Dunn-Edwards Equivalent of Seaside Sand
Dunn-Edwards's nearest match is Glisten Green (DE5491), visually identical in normal room light (ΔE 1.11). It runs noticeably darker (LRV 79 vs 86) and carries a warm yellow undertone, so it substitutes for Seaside Sand without repainting risk. See the full Glisten Green swatch →
Magnolia Home Equivalent of Seaside Sand
Magnolia Home's nearest match is Lit Candles (JG-37), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 86 vs 86) and carries a warm yellow undertone, so it substitutes for Seaside Sand without repainting risk. See the full Lit Candles swatch →
Farrow & Ball Equivalent of Seaside Sand
At Farrow & Ball, the closest color to Seaside Sand is Pointing (NO. 2003) — very close at ΔE 2.35, though not an exact twin. It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Pointing swatch →
Diamond Vogel Equivalent of Seaside Sand
Diamond Vogel's nearest match is Spinning Wheel (0901), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 87 vs 86) and carries a warm red-orange undertone, so it substitutes for Seaside Sand without repainting risk. See the full Spinning Wheel swatch →
Hirshfield's Equivalent of Seaside Sand
The closest Hirshfield's equivalent of Seaside Sand is Cotton Ball (0007). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 85 vs 86). If Hirshfield's is your counter, order Cotton Ball and you'll get the same color. See the full Cotton Ball swatch →
Rodda Equivalent of Seaside Sand
Rodda's nearest match is Cream (CA004), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 85 vs 86) and carries a warm red-orange undertone, so it substitutes for Seaside Sand without repainting risk. See the full Cream swatch →
C2 Paint Equivalent of Seaside Sand
C2 Paint's nearest match is Vellum (C2-868), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 85 vs 86) and carries a warm yellow undertone, so it substitutes for Seaside Sand without repainting risk. See the full Vellum swatch →
Portola Paints Equivalent of Seaside Sand
At Portola Paints, the closest color to Seaside Sand is Casa Forma (CASA FORMA) — very close at ΔE 2.27, though not an exact twin. It runs slightly darker (LRV 83 vs 86) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Casa Forma swatch →
Backdrop Equivalent of Seaside Sand
At Backdrop, the closest color to Seaside Sand is Jane (BD-JA) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 86 vs 86) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Jane swatch →
Rust-Oleum Equivalent of Seaside Sand
At Rust-Oleum, the closest color to Seaside Sand is Chiffon Cream (329598) — very close at ΔE 2.01, though not an exact twin. It runs noticeably lighter (LRV 92 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Chiffon Cream swatch →
Kompozit Equivalent of Seaside Sand
The closest Kompozit equivalent of Seaside Sand is Cotton Ball (0007). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 86 vs 86). If Kompozit is your counter, order Cotton Ball and you'll get the same color. See the full Cotton Ball swatch →