Color spec
| Brand | Behr |
| Name | Rich Cream |
| SKU | 340A-2 |
| Hex | #F9EEBD |
| RGB | 249, 238, 189 |
| HSL | 49°, 83%, 86% |
| LRV | 85 |
| Undertone | warm yellow tone |
| Family | Yellow |
About Behr Rich Cream
Rich Cream is very light — LRV 85, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Rich Cream shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Yellows lift kitchens, hallways and kids' rooms with warmth.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all yellow from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Rich Cream within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F9EEBD in HSL space. Pair Rich Cream with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Rich Cream Equivalents at Other Brands
Matching Rich Cream from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 340A-2 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Cream
At Sherwin-Williams, the closest color to Rich Cream is Pineapple Cream (SW 1668) — very close at ΔE 2.72, though not an exact twin. It runs slightly darker (LRV 82 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Pineapple Cream swatch →
Benjamin Moore Equivalent of Rich Cream
The closest Benjamin Moore equivalent of Rich Cream is Calla Lily (283). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs noticeably darker (LRV 79 vs 85). If Benjamin Moore is your counter, order Calla Lily and you'll get the same color. See the full Calla Lily swatch →
Valspar Equivalent of Rich Cream
At Valspar, the closest color to Rich Cream is Simon Says (8001-24B) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 85 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Simon Says swatch →
PPG / Glidden Equivalent of Rich Cream
The closest PPG / Glidden equivalent of Rich Cream is Joyful (PPG1107-2). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 84 vs 85). If PPG / Glidden is your counter, order Joyful and you'll get the same color. See the full Joyful swatch →
Glidden Equivalent of Rich Cream
Glidden's nearest match is Joyful (PPG1107-2), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 85 vs 85) and carries a warm yellow undertone, so it substitutes for Rich Cream without repainting risk. See the full Joyful swatch →
Dutch Boy Equivalent of Rich Cream
Dutch Boy's nearest match is Illuminating (122-3DB), visually identical in normal room light (ΔE 1.28). It runs slightly darker (LRV 81 vs 85) and carries a warm yellow undertone, so it substitutes for Rich Cream without repainting risk. See the full Illuminating swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Cream
At HGTV Home by Sherwin-Williams, the closest color to Rich Cream is Lemon Mint Leaf (HGSW 1227) — very close at ΔE 2.72, though not an exact twin. It runs slightly darker (LRV 82 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Lemon Mint Leaf swatch →
Dunn-Edwards Equivalent of Rich Cream
Dunn-Edwards's nearest match is Moonstruck (DE5449), visually identical in normal room light (ΔE 1.01). It runs slightly darker (LRV 80 vs 85) and carries a warm yellow undertone, so it substitutes for Rich Cream without repainting risk. See the full Moonstruck swatch →
Farrow & Ball Equivalent of Rich Cream
Farrow & Ball's nearest match is Lancaster Yellow (NO. 249), visually identical in normal room light (ΔE 1.69). It runs slightly darker (LRV 81 vs 85) and carries a warm yellow undertone, so it substitutes for Rich Cream without repainting risk. See the full Lancaster Yellow swatch →
Diamond Vogel Equivalent of Rich Cream
The closest Diamond Vogel equivalent of Rich Cream is Banana Custard (0826). At ΔE 0.69 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 87 vs 85). If Diamond Vogel is your counter, order Banana Custard and you'll get the same color. See the full Banana Custard swatch →
Hirshfield's Equivalent of Rich Cream
At Hirshfield's, the closest color to Rich Cream is Pale Organza (H0018) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 85 vs 85) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pale Organza swatch →
C2 Paint Equivalent of Rich Cream
At C2 Paint, the closest color to Rich Cream is Grits (C2-610) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 86 vs 85) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Grits swatch →
Portola Paints Equivalent of Rich Cream
Portola Paints has no exact twin of Rich Cream. The nearest is Patisserie (PATISSERIE) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 77 vs 85). Compare large swatches before substituting. See the full Patisserie swatch →
Kompozit Equivalent of Rich Cream
At Kompozit, the closest color to Rich Cream is Lemon Bubble (0931) — very close at ΔE 2.71, though not an exact twin. It sits at the same lightness (LRV 84 vs 85) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Lemon Bubble swatch →