Color spec
| Brand | Behr |
| Name | Premium Pink |
| SKU | M140-3 |
| Hex | #EDADE1 |
| RGB | 237, 173, 225 |
| HSL | 311°, 64%, 80% |
| LRV | 53 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Premium Pink
At LRV 53, Premium Pink is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Premium Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
8 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Premium Pink within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EDADE1 in HSL space. Pair Premium Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Premium Pink Equivalents at Other Brands
Matching Premium Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M140-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Premium Pink
At Benjamin Moore, the closest color to Premium Pink is Pretty Pink (2077-50) — very close at ΔE 2.96, though not an exact twin. It runs slightly darker (LRV 50 vs 53) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pretty Pink swatch →
PPG / Glidden Equivalent of Premium Pink
PPG / Glidden has no exact twin of Premium Pink. The nearest is Chateau Rose (PPG1252-5) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 46 vs 53). Compare large swatches before substituting. See the full Chateau Rose swatch →
Dunn-Edwards Equivalent of Premium Pink
Dunn-Edwards has no exact twin of Premium Pink. The nearest is Soft Cashmere (DE5009) at ΔE 4.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 52 vs 53). Compare large swatches before substituting. See the full Soft Cashmere swatch →