Behr Premium Pink#EDADE1 · LRV 53
Premium Pink reads as a magenta / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Behr M140-3 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Premium Pink |
| SKU | M140-3 |
| Hex | #EDADE1 |
| RGB | 237, 173, 225 |
| HSL | 311°, 64%, 80% |
| LRV | 53 |
| Undertone | magenta / warm |
| Family | Purple |
About Behr Premium Pink
At LRV 53, Premium Pink is a light color that bounces daylight around a room without tipping into stark white. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Premium Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Dunn-Edwards
Sherwin-Williams
Farrow & Ball
Magnolia Home
Clare
Similar Behr colors
closest in the Behr deckThe nearest shades to Premium Pink within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EDADE1 in HSL space. Pair Premium Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.