Premium Pink
M140-3 · #E6B6BE · LRV 54 — warm red tone, light — bounces daylight without going clinical.
- 1Retro Pink38
- 2Vintage Tea Rose47
- 3Premium Pink54
- 4Pale Cherry Blossom61
- 5First Light76
What Color Is Premium Pink, Really?
Premium Pink reads as a warm red tone — light — bounces daylight without going clinical. The notes below cover how Behr M140-3 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Premium Pink
Premium Pink is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Premium Pink
At LRV 54, Premium Pink is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Premium Pink are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr M140-3 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Lotus FlowerSW 6310 · Sherwin-Williams | 3.8 | 57 | Color page → |
| Benjamin Moore | Tara1270 · Benjamin Moore | 0.5 | 53 | Color page → |
| Valspar | Sweety Pie1008-4B · Valspar | 0.5 | 53.7 | Color page → |
| PPG / Glidden | Love In A MistPPG1050-3 · PPG / Glidden | 2.1 | 55 | Color page → |
| Glidden | Love In A MistPPG1050-3 · Glidden | 2.1 | 55 | Color page → |
| Dutch Boy | Glowing Rose303-3DB · Dutch Boy | 4.2 | 55 | Color page → |
Similar Behr Colors
The nearest shades to Premium Pink within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #E6B6BE in HSL space. Pair Premium Pink with one accent and one neutral — the swatches below are starting points, not final picks.
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