Color spec
| Brand | Behr |
| Name | New Roof |
| SKU | ECC-59-3 |
| Hex | #875251 |
| RGB | 135, 82, 81 |
| HSL | 1°, 25%, 42% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Behr New Roof
With an LRV of 12, New Roof is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
New Roof works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to New Roof within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #875251 in HSL space. Pair New Roof with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr New Roof Equivalents at Other Brands
Matching New Roof from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr ECC-59-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of New Roof
At Sherwin-Williams, the closest color to New Roof is Toile Red (SW 6) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Toile Red swatch →
Benjamin Moore Equivalent of New Roof
Benjamin Moore's nearest match is Hearth Red (1295), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Hearth Red swatch →
Valspar Equivalent of New Roof
Valspar's nearest match is Maroon Rover (V079-6), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 12.1 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Maroon Rover swatch →
PPG / Glidden Equivalent of New Roof
PPG / Glidden's nearest match is Fallingwater Red (PPG13-02), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Fallingwater Red swatch →
Glidden Equivalent of New Roof
At Glidden, the closest color to New Roof is Tomahawk Red (90RR 11/257) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tomahawk Red swatch →
Dutch Boy Equivalent of New Roof
At Dutch Boy, the closest color to New Roof is Strattford (304-6DB) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Strattford swatch →
HGTV Home by Sherwin-Williams Equivalent of New Roof
At HGTV Home by Sherwin-Williams, the closest color to New Roof is Passionate (HGSW 2032) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Passionate swatch →
Dunn-Edwards Equivalent of New Roof
Dunn-Edwards's nearest match is Saddlebag (DET448), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Saddlebag swatch →
Farrow & Ball Equivalent of New Roof
At Farrow & Ball, the closest color to New Roof is Eating Room Red (NO. 43) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Eating Room Red swatch →
Diamond Vogel Equivalent of New Roof
Diamond Vogel's nearest match is Mullen Rose (H005), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Mullen Rose swatch →
Hirshfield's Equivalent of New Roof
Hirshfield's's nearest match is Flowering Chestnut (H0005), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Flowering Chestnut swatch →
C2 Paint Equivalent of New Roof
C2 Paint's nearest match is Railroad (C2-535), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Railroad swatch →
Clare Equivalent of New Roof
At Clare, the closest color to New Roof is Vintage (PNT100-DP-67) — very close at ΔE 2.8, though not an exact twin. It runs slightly darker (LRV 10 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Vintage swatch →
Annie Sloan Equivalent of New Roof
At Annie Sloan, the closest color to New Roof is Primer Red (PRIMER RED) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Primer Red swatch →
Kompozit Equivalent of New Roof
Kompozit's nearest match is Starlet (0094), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for New Roof without repainting risk. See the full Starlet swatch →