Color guide · Behr · Red

New Roof

ECC-59-3 · #875251 · LRV 12 · warm red tone

ECC-59-3 · #875251 · LRV 12 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

New RoofBehr · ECC-59-3
The color, edge to edge.Use your own photo →
New Roof
BEHR · ECC-59-3 · #875251
Brand · codeBehrECC-59-3 · all Behr reds
LRV12Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#875251 · 135, 82, 81 · 1°, 25%, 42%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Bewitched6
  3. 3New Roof12
  4. 4Cinnamon Slate19
  5. 5Rejuvenate30
Undertone and depth

What Color Is New Roof, Really?

New Roof reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr ECC-59-3 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for New Roof

New Roof works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes New Roof

With an LRV of 12, New Roof is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about New Roof are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr ECC-59-3 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to New Roof within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on New Roof · 3.4 : 1 · large text onlyWhite text on New Roof · 6.3 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #875251 in HSL space. Pair New Roof with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#875251 + #518687
TRIADIC
#875251 · #518752 · #525187
ANALOGOUS
#87516B · #875251 · #876D51

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Jessica Williams

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