Color spec
| Brand | Behr |
| Name | Moroccan Ruby |
| SKU | S140-6 |
| Hex | #803648 |
| RGB | 128, 54, 72 |
| HSL | 345°, 41%, 36% |
| LRV | 8 |
| Undertone | warm red tone |
| Family | Red |
About Behr Moroccan Ruby
At LRV 8, Moroccan Ruby is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Moroccan Ruby earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Moroccan Ruby within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #803648 in HSL space. Pair Moroccan Ruby with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Moroccan Ruby Equivalents at Other Brands
Matching Moroccan Ruby from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S140-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Moroccan Ruby
Sherwin-Williams has no exact twin of Moroccan Ruby. The nearest is Luxurious Red (SW 6314) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Luxurious Red swatch →
Benjamin Moore Equivalent of Moroccan Ruby
At Benjamin Moore, the closest color to Moroccan Ruby is Cranberry Cocktail (2083-20) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cranberry Cocktail swatch →
Valspar Equivalent of Moroccan Ruby
Valspar's nearest match is Pickled Beet (V041-6), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 6.9 vs 8) and carries a warm red undertone, so it substitutes for Moroccan Ruby without repainting risk. See the full Pickled Beet swatch →
PPG / Glidden Equivalent of Moroccan Ruby
PPG / Glidden has no exact twin of Moroccan Ruby. The nearest is Ruby Lips (PPG1052-7) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Ruby Lips swatch →
Glidden Equivalent of Moroccan Ruby
At Glidden, the closest color to Moroccan Ruby is Bold Sangria (54RR 09/276) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 9 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bold Sangria swatch →
Dutch Boy Equivalent of Moroccan Ruby
Dutch Boy has no exact twin of Moroccan Ruby. The nearest is Holden' My Heart (303-6DB) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Holden' My Heart swatch →
Dunn-Edwards Equivalent of Moroccan Ruby
At Dunn-Edwards, the closest color to Moroccan Ruby is Cherry Harvest (DEFD08) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Harvest swatch →
Magnolia Home Equivalent of Moroccan Ruby
Magnolia Home has no exact twin of Moroccan Ruby. The nearest is Create (JG-28) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Create swatch →
Diamond Vogel Equivalent of Moroccan Ruby
Diamond Vogel has no exact twin of Moroccan Ruby. The nearest is Cordova Burgundy (0116) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Cordova Burgundy swatch →
Hirshfield's Equivalent of Moroccan Ruby
Hirshfield's's nearest match is Cordova Burgundy (0116), visually identical in normal room light (ΔE 1.66). It sits at the same lightness (LRV 9 vs 8) and carries a warm red undertone, so it substitutes for Moroccan Ruby without repainting risk. See the full Cordova Burgundy swatch →
C2 Paint Equivalent of Moroccan Ruby
C2 Paint has no exact twin of Moroccan Ruby. The nearest is Lavish (C2-518) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Lavish swatch →
Kompozit Equivalent of Moroccan Ruby
Kompozit's nearest match is Cordova Burgundy (0116), visually identical in normal room light (ΔE 1.66). It sits at the same lightness (LRV 7 vs 8) and carries a warm red undertone, so it substitutes for Moroccan Ruby without repainting risk. See the full Cordova Burgundy swatch →