New Penny
S-H-210 · #9D3123 · LRV 9 — warm red tone, very dark — reads black in most rooms.
- 1Rookwood Dark Red3
- 2New Penny9
- 3Cinnamon Slate19
- 4Rejuvenate30
What Color Is New Penny, Really?
New Penny reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Behr S-H-210 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for New Penny
New Penny earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes New Penny
At LRV 9, New Penny is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about New Penny are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr S-H-210 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Rave RedSW 6608 · Sherwin-Williams | 3.9 | 11 | Color page → |
| Benjamin Moore | Deep Rose2004-10 · Benjamin Moore | 2.8 | 11 | Color page → |
| HGTV Home by Sherwin-Williams | Ruby Red SlippersHGSW 1072 · HGTV Home by Sherwin-Williams | 3.9 | 11 | Color page → |
| Magnolia Home | Brave And BoldJG-32 · Magnolia Home | 3.0 | 10 | Color page → |
Similar Behr Colors
The nearest shades to New Penny within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #9D3123 in HSL space. Pair New Penny with one accent and one neutral — the swatches below are starting points, not final picks.
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