Color spec
| Brand | Behr |
| Name | Mesmerize |
| SKU | 590F-6 |
| Hex | #375C90 |
| RGB | 55, 92, 144 |
| HSL | 215°, 45%, 39% |
| LRV | 10 |
| Undertone | cool blue tone |
| Family | Blue |
About Behr Mesmerize
With an LRV of 10, Mesmerize is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mesmerize works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
C2 Paint
Portola Paints
Similar Behr colors
closest in the Behr deckThe nearest shades to Mesmerize within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #375C90 in HSL space. Pair Mesmerize with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Mesmerize Equivalents at Other Brands
Matching Mesmerize from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 590F-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Mesmerize
At Benjamin Moore, the closest color to Mesmerize is Blue Suede Shoes (798) — very close at ΔE 2.25, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue Suede Shoes swatch →
Valspar Equivalent of Mesmerize
Valspar has no exact twin of Mesmerize. The nearest is Moroccan Resort (8002-45F) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Moroccan Resort swatch →
PPG / Glidden Equivalent of Mesmerize
PPG / Glidden has no exact twin of Mesmerize. The nearest is Teeny Bikini (PPG1162-6) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 10). Compare large swatches before substituting. See the full Teeny Bikini swatch →
Glidden Equivalent of Mesmerize
At Glidden, the closest color to Mesmerize is Teeny Bikini (PPG1162-6) — very close at ΔE 3.25, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Teeny Bikini swatch →
Dunn-Edwards Equivalent of Mesmerize
At Dunn-Edwards, the closest color to Mesmerize is Jodhpur (DEFD58) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Jodhpur swatch →
Farrow & Ball Equivalent of Mesmerize
Farrow & Ball has no exact twin of Mesmerize. The nearest is Dinnerware (NO. 9820) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Dinnerware swatch →
Diamond Vogel Equivalent of Mesmerize
At Diamond Vogel, the closest color to Mesmerize is Dancing Sea (0641) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dancing Sea swatch →
C2 Paint Equivalent of Mesmerize
C2 Paint's nearest match is Windsor (C2-762), visually identical in normal room light (ΔE 1.91). It runs slightly lighter (LRV 12 vs 10) and carries a cool blue undertone, so it substitutes for Mesmerize without repainting risk. See the full Windsor swatch →
Portola Paints Equivalent of Mesmerize
Portola Paints has no exact twin of Mesmerize. The nearest is Cobalt (COBALT) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Cobalt swatch →