Color spec
| Brand | Behr |
| Name | Loyalty |
| SKU | BIC-52 |
| Hex | #375C86 |
| RGB | 55, 92, 134 |
| HSL | 212°, 42%, 37% |
| LRV | 10 |
| Undertone | cool blue tone |
| Family | Blue |
About Behr Loyalty
With an LRV of 10, Loyalty is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Loyalty works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Loyalty within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #375C86 in HSL space. Pair Loyalty with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Loyalty Equivalents at Other Brands
Matching Loyalty from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BIC-52 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Loyalty
At Benjamin Moore, the closest color to Loyalty is Prussian Blue (CW-625) — very close at ΔE 2.43, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Prussian Blue swatch →
Valspar Equivalent of Loyalty
At Valspar, the closest color to Loyalty is Moroccan Resort (8002-45F) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Moroccan Resort swatch →
PPG / Glidden Equivalent of Loyalty
At PPG / Glidden, the closest color to Loyalty is Chinese Porcelain (PPG1160-6) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Chinese Porcelain swatch →
Glidden Equivalent of Loyalty
Glidden has no exact twin of Loyalty. The nearest is Chinese Porcelain (PPG1160-6) at ΔE 3.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Chinese Porcelain swatch →
Dunn-Edwards Equivalent of Loyalty
Dunn-Edwards's nearest match is Jodhpur (DEFD58), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 11 vs 10) and carries a cool blue undertone, so it substitutes for Loyalty without repainting risk. See the full Jodhpur swatch →
Farrow & Ball Equivalent of Loyalty
Farrow & Ball has no exact twin of Loyalty. The nearest is Dinnerware (NO. 9820) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Dinnerware swatch →
Diamond Vogel Equivalent of Loyalty
Diamond Vogel has no exact twin of Loyalty. The nearest is Queen of the Night (0655) at ΔE 3.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Queen of the Night swatch →
Hirshfield's Equivalent of Loyalty
Hirshfield's has no exact twin of Loyalty. The nearest is Happy Tune (0648) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Happy Tune swatch →
C2 Paint Equivalent of Loyalty
At C2 Paint, the closest color to Loyalty is Kauai (C2-761) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Kauai swatch →
Portola Paints Equivalent of Loyalty
Portola Paints has no exact twin of Loyalty. The nearest is Cobalt (COBALT) at ΔE 4.65 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Cobalt swatch →
Kompozit Equivalent of Loyalty
Kompozit has no exact twin of Loyalty. The nearest is Happy Tune (0648) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Happy Tune swatch →