Behr Memories#ECE2E8 · LRV 78
Memories reads as a magenta / warm — very light — near-white, broadens small spaces. The notes below cover the spec, what Behr 720A-2 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Memories |
| SKU | 720A-2 |
| Hex | #ECE2E8 |
| RGB | 236, 226, 232 |
| HSL | 324°, 21%, 91% |
| LRV | 78 |
| Undertone | magenta / warm |
| Family | Purple |
About Behr Memories
Memories is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Memories shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
PPG / Glidden
Benjamin Moore
Valspar
Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Clare
Magnolia Home
Similar Behr colors
closest in the Behr deckThe nearest shades to Memories within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #ECE2E8 in HSL space. Pair Memories with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.