Color spec
| Brand | Behr |
| Name | Memories |
| SKU | 720A-2 |
| Hex | #ECE2E8 |
| RGB | 236, 226, 232 |
| HSL | 324°, 21%, 91% |
| LRV | 78 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Memories
Memories is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Memories shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Memories within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #ECE2E8 in HSL space. Pair Memories with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Memories Equivalents at Other Brands
Matching Memories from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 720A-2 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Memories
At Sherwin-Williams, the closest color to Memories is Anemone (SW 6567) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 79 vs 78) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Anemone swatch →
Benjamin Moore Equivalent of Memories
The closest Benjamin Moore equivalent of Memories is Raspberry Ice (2072-70). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 76 vs 78). If Benjamin Moore is your counter, order Raspberry Ice and you'll get the same color. See the full Raspberry Ice swatch →
Valspar Equivalent of Memories
Valspar's nearest match is Spun Moonbeams (8002-1A), visually identical in normal room light (ΔE 1.79). It runs slightly darker (LRV 76 vs 78) and carries a cool violet undertone, so it substitutes for Memories without repainting risk. See the full Spun Moonbeams swatch →
PPG / Glidden Equivalent of Memories
The closest PPG / Glidden equivalent of Memories is Dream Dust (PPG1251-1). At ΔE 0.49 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 77 vs 78). If PPG / Glidden is your counter, order Dream Dust and you'll get the same color. See the full Dream Dust swatch →
Glidden Equivalent of Memories
The closest Glidden equivalent of Memories is Dream Dust (PPG1251-1). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 78 vs 78). If Glidden is your counter, order Dream Dust and you'll get the same color. See the full Dream Dust swatch →
Dutch Boy Equivalent of Memories
The closest Dutch Boy equivalent of Memories is Parisian Dreams (147-1DB). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 79 vs 78). If Dutch Boy is your counter, order Parisian Dreams and you'll get the same color. See the full Parisian Dreams swatch →
Dunn-Edwards Equivalent of Memories
At Dunn-Edwards, the closest color to Memories is Modest Violet (DE5945) — very close at ΔE 2.86, though not an exact twin. It runs slightly darker (LRV 74 vs 78) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Modest Violet swatch →
Diamond Vogel Equivalent of Memories
The closest Diamond Vogel equivalent of Memories is Rosie Posie (1195). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 79 vs 78). If Diamond Vogel is your counter, order Rosie Posie and you'll get the same color. See the full Rosie Posie swatch →
Hirshfield's Equivalent of Memories
The closest Hirshfield's equivalent of Memories is Hosta Flower (1231). At ΔE 0.49 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 77 vs 78). If Hirshfield's is your counter, order Hosta Flower and you'll get the same color. See the full Hosta Flower swatch →
Kompozit Equivalent of Memories
The closest Kompozit equivalent of Memories is Hosta Flower (1231). At ΔE 0.49 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 77 vs 78). If Kompozit is your counter, order Hosta Flower and you'll get the same color. See the full Hosta Flower swatch →