Color spec
| Brand | Behr |
| Name | Infatuation |
| SKU | P170-3 |
| Hex | #F693C1 |
| RGB | 246, 147, 193 |
| HSL | 332°, 85%, 77% |
| LRV | 44 |
| Undertone | warm magenta tone |
| Family | Pink |
About Behr Infatuation
Infatuation sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Infatuation is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Benjamin Moore
Valspar
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Infatuation within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F693C1 in HSL space. Pair Infatuation with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Infatuation Equivalents at Other Brands
Matching Infatuation from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr P170-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Infatuation
At Benjamin Moore, the closest color to Infatuation is Island Sunset (1346) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 43 vs 44) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Island Sunset swatch →
Dunn-Edwards Equivalent of Infatuation
At Dunn-Edwards, the closest color to Infatuation is Be My Valentine (DE5038) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 43 vs 44) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Be My Valentine swatch →
Hirshfield's Equivalent of Infatuation
Hirshfield's has no exact twin of Infatuation. The nearest is Blossoms in Spring (1157) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 46 vs 44). Compare large swatches before substituting. See the full Blossoms in Spring swatch →
Kompozit Equivalent of Infatuation
Kompozit has no exact twin of Infatuation. The nearest is Blossoms in Spring (1157) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 44 vs 44). Compare large swatches before substituting. See the full Blossoms in Spring swatch →