Infatuation
P170-3 · #EDA3A2 · LRV 47 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Razzle Dazzle20
- 2Retro Pink38
- 3Infatuation47
- 4Pale Cherry Blossom61
- 5First Light76
What Color Is Infatuation, Really?
Infatuation reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr P170-3 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Infatuation
Infatuation is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Infatuation
Infatuation sits in the mid-range at LRV 47, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Infatuation are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr P170-3 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Coral BeadSW 6873 · Sherwin-Williams | 3.5 | 44 | Color page → |
| Benjamin Moore | Pink Punch2006-50 · Benjamin Moore | 2.0 | 48 | Color page → |
| Valspar | Shaded Primrose8002-7C · Valspar | 1.8 | 48 | Color page → |
| PPG / Glidden | Salmon PinkPPG1188-4 · PPG / Glidden | 2.3 | 47 | Color page → |
| Glidden | Salmon PinkPPG1188-4 · Glidden | 2.3 | 47 | Color page → |
| Dutch Boy | Cupcake Pink103-4DB · Dutch Boy | 1.9 | 45 | Color page → |
Similar Behr Colors
The nearest shades to Infatuation within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #EDA3A2 in HSL space. Pair Infatuation with one accent and one neutral — the swatches below are starting points, not final picks.
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