Color spec
| Brand | Behr |
| Name | Glowing Scarlet |
| SKU | HDC-FL13-1 |
| Hex | #BD444A |
| RGB | 189, 68, 74 |
| HSL | 357°, 48%, 50% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Red |
About Behr Glowing Scarlet
With an LRV of 15, Glowing Scarlet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Glowing Scarlet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Glowing Scarlet within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BD444A in HSL space. Pair Glowing Scarlet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Glowing Scarlet Equivalents at Other Brands
Matching Glowing Scarlet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-FL13-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Glowing Scarlet
Sherwin-Williams's nearest match is Coral Bells (SW 6593), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Coral Bells swatch →
Benjamin Moore Equivalent of Glowing Scarlet
Benjamin Moore's nearest match is Santa's Suit (1336), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Santa's Suit swatch →
Valspar Equivalent of Glowing Scarlet
Valspar's nearest match is Dressed to the Nines (V043-5), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 16.2 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Dressed to the Nines swatch →
PPG / Glidden Equivalent of Glowing Scarlet
At PPG / Glidden, the closest color to Glowing Scarlet is Burnt Red (PPG1188-7) — very close at ΔE 2.37, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burnt Red swatch →
Glidden Equivalent of Glowing Scarlet
Glidden's nearest match is Poinsettia Red (05YR 15/555), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Poinsettia Red swatch →
Dutch Boy Equivalent of Glowing Scarlet
Dutch Boy has no exact twin of Glowing Scarlet. The nearest is Luscious Scarlet (105-7DB) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 15). Compare large swatches before substituting. See the full Luscious Scarlet swatch →
HGTV Home by Sherwin-Williams Equivalent of Glowing Scarlet
HGTV Home by Sherwin-Williams's nearest match is Candy Heart (HGSW 1053), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Candy Heart swatch →
Dunn-Edwards Equivalent of Glowing Scarlet
Dunn-Edwards has no exact twin of Glowing Scarlet. The nearest is Spiked Punch (DEFD15) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Spiked Punch swatch →
Magnolia Home Equivalent of Glowing Scarlet
Magnolia Home's nearest match is Vine Ripened Tomato (JG-25), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Vine Ripened Tomato swatch →
Farrow & Ball Equivalent of Glowing Scarlet
At Farrow & Ball, the closest color to Glowing Scarlet is Romesco (NO. CB4) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romesco swatch →
Diamond Vogel Equivalent of Glowing Scarlet
Diamond Vogel's nearest match is Precious Peony (1102), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Glowing Scarlet without repainting risk. See the full Precious Peony swatch →
Hirshfield's Equivalent of Glowing Scarlet
The closest Hirshfield's equivalent of Glowing Scarlet is Precious Peony (1102). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If Hirshfield's is your counter, order Precious Peony and you'll get the same color. See the full Precious Peony swatch →
Annie Sloan Equivalent of Glowing Scarlet
Annie Sloan has no exact twin of Glowing Scarlet. The nearest is Emperors Silk (EMPERORS SILK) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Emperors Silk swatch →
Kompozit Equivalent of Glowing Scarlet
The closest Kompozit equivalent of Glowing Scarlet is Precious Peony (1102). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 15 vs 15). If Kompozit is your counter, order Precious Peony and you'll get the same color. See the full Precious Peony swatch →