Color spec
| Brand | Behr |
| Name | Exotic Purple |
| SKU | 660B-7 |
| Hex | #4D35A0 |
| RGB | 77, 53, 160 |
| HSL | 253°, 50%, 42% |
| LRV | 7 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Exotic Purple
At LRV 7, Exotic Purple is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Exotic Purple earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Similar Behr colors
closest in the Behr deckThe nearest shades to Exotic Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4D35A0 in HSL space. Pair Exotic Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.