Exotic Purple
660B-7 · #4D35A0 · LRV 7 — cool blue tone, very dark — reads black in most rooms.
- 1Liberty Blue1
- 2Exotic Purple7
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Exotic Purple, Really?
Exotic Purple reads as a cool blue tone — very dark — reads black in most rooms. The notes below cover how Behr 660B-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Exotic Purple
Exotic Purple earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Exotic Purple
At LRV 7, Exotic Purple is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Exotic Purple are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Similar Behr Colors
The nearest shades to Exotic Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #4D35A0 in HSL space. Pair Exotic Purple with one accent and one neutral — the swatches below are starting points, not final picks.
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